Direct Marketing Advisor: SE

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Solution Spotlight

This Special Edition of the Marketing Advisor has a focus on mailing lists, and the value of direct mail to your business. With the holidays only months away – and yes, they’re right around the corner - it’s never too early to spice up your contact database, or holiday mailing list, with quality, targeted leads. Whether you cater to other businesses, or target residential consumers, these articles will help you make some very wise decisions – before you tackle your holiday mailing schedule.

Finding The Right Mailing List For Your Business
By Dan Anglin, Senior Sales Specialist, Modern Postcard
The right list is critical to the success of your mail campaign. 40-41 percent of your direct mail success begins with the list. It doesn’t matter if your mail piece is beautiful, has a great offer, a stunning design, or a strong call to action. If you add in the wrong list, what happens? No response.

Specialized Mailing Lists Make All the Difference
By Joy Gendusa, founder, PostcardMania
If there is one thing I can’t say enough about, it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists – who to mail to – so that your mailing efforts aren’t wasted. There are a few different ways that you can get an adequately, targeted list.

List Hygiene and Move Update Services

How to Choose High-Performing Mailing Lists
By Rick Brough, director of consulting services, Transcontinental Database Marketing
If you're a mailer seeking advice about making the best list selections, you've come to the right place. The following suggestions should give you an edge:

Create Your Mailing List
From the USPS® Website
An effective mailing list is more than names and addresses—it’s a record of each person’s buying behaviors. Your customer list can track how often they shop with you, what they typically buy, and how much they spend. Keeping track of your customers and their purchasing habits will help you to personalize offers and increase the likelihood of a sale and response.
Here are some affordable ways to start your customer file:

List Hygiene and Move Update Services

How To Own Your Local Consumer Market with Saturation Mailings
Favorite Author Bob Martel
If you own a local business and are looking for an inexpensive way to increase sales, or plan to expand your business to a new market – you might want to consider doing a saturation mailing. This strategy enables you to target entire neighborhoods within a ZIP, city, radius or county with your direct mail message.

About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications.   |    1-800-MELISSA (635.4772)    |


August 2011: Special Edition

In this Issue:

Solution Spotlight
Finding The Right Mailing List
Specialized Mailing Lists
High-Performing Mailing Lists
Create Your Mailing List
Owning Local Consumer Markets

Resource Center
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USPS® Launches New Web Site
"The world is changing, and
so are we."

On July 25, 2011, the USPS launched a new and improved Web site. The new site is designed for users to
find what they need faster and easier. The site now features task-based navigation, “Quick Tools” section, and a number of new or redesigned applications. The Web site address is still, but now has a more modern, updated feel with easier and more consistent navigation.

This newsletter will remain online in our web site press room for 30 days. You will always be able to read these, and all previous newsletter articles, in the Advisor Article Library.

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