Follow us on:
Facebook   Twitter   MD Blog   LinkedIn   YouTube 
The Marketing Advisor, August 2013

About Melissa Data
Newsletter Archive
Forward This Newsletter

 Best Practices
How to Hire a Marketing Copywriter
How to hire a marketing copywriter
There is nothing more crucial to the success of a marketing piece than its copy. Many companies today must rely on freelance copywriters and grapple with the difficulty of evaluating a writer's skill level. Expert copywriter Barry A. Densa explains how to choose a top-notch copywriter.

Read the article.

 Spotlight Solution
Keep Up with Customers Who Have Moved
Keep up with customers who have moved.
Did you know that 43 million Americans move each year? This means that untold numbers of your customers have changed addresses in the last few years--and you need to update your records fast before your next mailing. Submit your mailing list for NCOALink® processing and you will save money and time by reducing Undeliverable-as-Addressed mail.

Melissa Data is a USPS® NCOALink Full Service provider with access to a database of 160 million change-of-address records dating back 48 months. We provide a fast turnaround via batch processing or automated FTP so you can have a clean list before your next mailing. Learn more about NCOALink or get a free quote.

Cleanse Your Contact Data to Increase Response Rates

Reach more customers at a lower cost by cleansing, validating, and updating your customer data with Contact Zone, Melissa Data's one-stop data cleansing solution. In one retrospective webinar we'll sum up our most popular topics in the Contact Zone Expert Series. Learn how to integrate a complete contact data quality routine from start-to-finish.

Register here! Event airs Aug 29, 2013 at 2PM EST

 Postal PickUps
Did You Know?

It is no exaggeration to say that your direct mail efforts are only as good as your list. Some of the impediments to a quality list include inaccurate or incomplete address data. Many companies appreciate this fact, but few understand exactly how The Postal Service® defines a quality address. USPS® defines an address as complete and correct when it has all the following elements:

  • Pre-directional (North = N, South = S, etc.)
  • Primary address number
  • Street name
  • Street suffix
  • Post-directional (North = N, South = S, etc.)
  • Secondary identifier
  • Secondary number
  • City
  • State
  • ZIP + 4® code

The list is taken from a slide presentation given by Scott Jones, manager business mail entry, USPS. Download the entire presentation.

Find out how many addresses in your database need to be corrected, updated, or completed with a missing Zip Code or secondary identifier--request a free data quality report now.

 Email Marketing
Do Your Emails Make Customers Happy?
Marketing professional Craig Huey reminds marketers that email campaigns are not about pushing products, but about creating relationships. Find out how to make your emails more valuable to your customers.

Read the article.

 About Melissa Data
Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.  |  1-800-MELISSA (635.4772)  |

  In This Issue
How to Hire a Marketing Copywriter
Emails and Happy Customers

  Upcoming Events
Oracle OpenWorld
  September 22-26, 2013
  San Francisco, CA
  Melissa Data: Booth 3642 W

IT Business, DMS Expo, & CRM Expo
  September 24-26, 2013
  Stuttgart, Germany

  Hot Lists, Hot Leads
Reach all property owners with our gigantic Property Owners List. Selects like absentee homeowners, swimming pool owners, property value, mortgage amount, and more!

  Marketing Savvy Services
Itís a challenge to send marketing pieces to international customers. Our Global Address Verification Solution verifies addresses and ensures your mail gets delivered on time.

  Featured Whitepaper
Go Beyond Simple Contact Data Validation. Discover 'Data Quality Uplift'
         Personator White Paper
             Download Now.

  Direct Marketing Catalog
Earn Maximum Direct Marketing Savings & Discover Ways to Increase Response Rates…
          Direct Marketing Catalog
             Download Now.

Did someone forward this edition to you? Subscribe here -- it's free!

This Newsletter was Sent by: Melissa DATA Corp., 22382 Avenida Empresa, Rancho Santa Margarita, CA 92688-2112

Phone: 1-800-MELISSA

If you do not wish to receive future newsletters [UnSub]

Copyright 2013© Melissa DATA Corp.

Please do not reply to this newsletter