The Marketing Advisor | August 2014 Click here to view online


The Marketing Advisor, August 2014
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Attention Mailers: Keep Up with Canadian & U.S. Customers Who Have Moved

Each year, over 40 million Americans and 1.2 million Canadians move. Our SmartMover® Web Service works by comparing the names and addresses on your mailing list against the USPSKeep Up with Canadian & U.S. Customers Who Have Moved® NCOALink® database (over 160 million change-of-address records for the last 48 months), the Canada Post NCOA® database (over 10 million change-of-address records for the last 72 months) or both. If there is a match, we will give you the new address. The process happens in real-time, so your list is updated quickly with no per-job minimums.

In addition, SmartMover will help you meet the USPS Move-Update requirements for First-Class and Standard Mail® discounts. Cut costs and improve deliverability by requesting a free trial of SmartMover today:

>> Get a free trial

CRM Add-On

Attention Salesforce.com CRM Users: You Can Now Enrich & Update Your Contact Data

You Can Now Enrich & Update Your Contact Data

Salesforce.com users can now easily keep in touch with customers, market effectively to new prospects, and complete their contact records with Melissa Data's new add-on for the world's most-used CRM platform. Listware for Salesforce verifies and cross-matches the elements of a contact record, (global address, name, phone, and email), finds movers, appends missing contact information, and enriches records with U.S. property/mortgage data.

>> Learn more

Email Marketing Testimonial

Children's Sport Center Targets 1000s of Local Residents by Email. Massachusetts-based Suburban Child wanted to advertise their swimming and sports programs to local residents. Two years ago the children's sports center began working with Melissa Data's Email Marketing Services to advertise their specials. Melissa Data helped Suburban Child target local residents by gender, and the result was significant sign-ups and calls from prospective customers.

“We have been using prospect email marketing with Melissa Data for over two years now,” said Lesley Kinney, President of Suburban Child. “It has been a terrific tool for us to inform nearly 30,000 local residents about our award-winning swimming program and soccer leagues. We have always been impressed with their customer service and responsiveness to our needs. Melissa Data is a wonderful company.”

Melissa Data can help you reach your e-marketing goals. We offer complete email marketing services to help you create the perfect campaign. Learn more about our services or get a free quote now.

Infographic

How to Boost Your B2B Marketing Efforts with Google+

How to Boost Your B2B Marketing Efforts with Google+

Disappointed by your B2B marketing efforts? Many businesses are finding the social networking site Google+ is an excellent platform for their brand's message. Check out this easy-to-follow infographic on getting started with Google+ for business.

>> View the infographic

Postal Pickups

USPS to Close up to 82 Facilities in 2015

USPS to Close up to 82 Facilities in 2015

The Postal Service recently announced it will close up to 82 mail processing facilities in 2015 because of financial losses totaling $26 billion over the last three years. Because of the closures, mailers will need to ensure that presort and post-presort in their mailing software solutions, such as MAILERS+4, are updated with postal destination data updates.

>> Read the USPS announcement

Direct Marketing Tools

Enrich your data to improve lead quality! Add valuable data to your contact records to improve the effectiveness of lead nurturing and lead scoring. Includes business and consumer email/phone numbers; consumer demographic and lifestyle data; postal addresses and names; and much more.
>> Free quote
Featured Resources

Featured Case Study: “If you don’t want to waste money, you NCOA it.”
Learn how Metafile Information Systems partners with Melissa Data to provide its non-profit clients easy access to National-Change-of-Address (NCOALink®) processing to qualify for postal discounts and reduce undeliverable mail.
>> Download the free case study
Email Marketing

Seven Ways to Improve E-Newsletter Performance

Seven Ways to Improve E-Newsletter Performance

Concerned your e-newsletter has stopped engaging your subscribers? Marketing and social networking expert Andy Shore writes that a correct understanding of click-through reports will give you the necessary information to boost customer engagement.

>> Read the article

Hot Lists, Hot Leads

New List! Expand your marketing efforts in Mexico. Melissa Data's Mexican Business-to-Business Lists include SIC Category; Business Name and Phone Number; Street Address; and more.
>> Get a free quote
Events

Come see us at our next trade show! We'll be at the 86th AHIMA (American Health Information Management Association) Convention & Exhibit Sept. 27 – Oct. 2 at the San Diego Convention Center.
>> Find out more!
About Melissa Data

Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.

www.MelissaData.com  |  1-800-MELISSA (635-4772)  |  editor@melissadata.com


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