The Marketing Advisor | August 2015 Click here to view online

The Marketing Advisor, August 2015
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In This Newsletter:
Cleanse Address Data in Dynamics CRM
Add Facebook & 100s of Social Handles
Need New Leads? Target New Movers
Demo: Fast Address Autocompletion Tool
No Change on 49¢ Stamp Until 2016
Ready for B2H Marketing?
Find Where Web Visitors Come From
Melissa Data Solutions

New! Easily Cleanse Global Address Data in your Dynamics CRM

New! Easily Cleanse Global Address Data in Your Dynamics CRM

Manage your contact data in Microsoft® Dynamics? We now have an easy-to-use global address verification add-on, so you can verify addresses to ensure more accurate deliveries and fewer delays in fulfillment, ensuring your customers remain satisfied and loyal.

>> Free trial

New! Add Social Media to Your Customer Profile Mix for Personalized Marketing

New! Add Social Media to Your Customer Profile Mix for Personailized Marketing

Enhance your contact data with social network connections from nearly 100 different social networks such as Facebook, Twitter, Google+, and more. Our service returns a social media handle (i.e., @melissadata) based on an individual's email address.

>> Learn more

Hot Mailing List

Need New Leads? Target New Movers

Need New Leads? Target New Movers

If you're searching for prospects who are looking to buy your products and services now, look no further than New Movers Mailing Lists from Melissa Data. Check out our short new video outlining the benefits of marketing to this valuable customer list.

>> Watch the video

MD Tools for Direct Marketing Success

Expand email marketing campaigns & complete your contact data records. Upload your address records and we'll append quality business or consumer email addresses to your customer list.
Free match test >>

Add demographic data to improve targeted marketing. Our service appends Estimated Household Income, Gender, Marital Status, and 7 other popular demographics to your customer records.
Get started >>


Discover How to Enter Addresses with 50% Fewer Keystrokes

11 Rules for Testing Direct Mail Creative

Be sure to register for our live demo this week on Express Entry® cloud or desktop software that saves 50% of keystrokes while returning verified and standardized addresses to your application or Web form. It can be used in many applications: Melissa Data’s Salesforce® plugin; Listware® for Excel®; and Microsoft® Windows® among others. The demo is on Wed., Aug. 26 at 2 p.m. EST.

>> Register now

Postal Pickups

No Price Change on 49¢ Stamp Until 2016

B2B Trends: 4 Things Every Marketing Professional Should Prioritize

The U.S. Postal Service® will keep the price of a First-Class 49¢ stamp the same through March 2016. The price fix is the result of a recent ruling by postal regulators.

>> Read the article
(Washington Post)

Industry News

Ready for Business-to-Human Marketing?

B2B Trends: 4 Things Every Marketing Professional Should Prioritize

Marketing expert Chandar Pattabhiram is calling on marketers to transition to what he calls B2H marketing, or business-to-human marketing. He believes "It's time to stop thinking about channels and start thinking in terms of interaction points."

>> Read the article
(Direct Marketing News)


Find Out Where Your Web Visitors Are Coming From

Want to Find How Much Your Neighbors Give to Charity?

Do you have the IP addresses of your website visitors, but no way of identifying their geographic location? Our free IP Address Lookup makes it easy. Simply plug in an IP address and we'll return: city; state; region; ZIP Code; latitude & longitude coordinates, and more.

>> Try it

About Melissa Data

Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.  |  1-800-MELISSA (635-4772)  |

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