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In this Issue |
March 10, 2009
Hypey Copy That Converts and How to Write It
5 E-Mail Marketing Rules to Remember
3 Tips to Improve Traffic to Your Website
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Boost sales! Reduce costs! Market to consumers through
email
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multi-channel marketing. Consumer Email Append enables added revenues from your
current database, expands communication efforts, and reinforces direct mail
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 Chris Rowe VP of DES |
Hypey Copy That Converts
and How to Write It
Favorite author Barry A. Denska is a
marketing and sales copywriter who loves
hypey copy. You will too after you follow
his tips on how to distinguish good hype
from bad and how to convert it.
Read More
5 E-Mail Marketing Rules to Remember
Dan Forootan, president of StreamSend Email
Marketing, reveals the five e-mail marketing
rules you should always remember—they’ll
help you survive challenges and create
valued business alliances.
Read More
3 Tips to Improve Traffic to Your Website
Matt Griffin, associate editor of Catalog
Success, gathered three tips from top search
industry experts—ready to see your keyword
results triple in the first month?
Read More
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Ken Brashears
Software Product Manager |
About
Melissa Data Corp.
Melissa Data is a
total solutions provider of direct mail,
marketing and data quality tools. Melissa
Data helps companies acquire and retain
customers, validate and enhance contact
data, improve marketing ROI, and save money
on postage and mail processing. Since 1985,
Melissa Data has helped companies like
Mercury Insurance, Xerox, Disney, AAA, and
Nestle improve customer communications.
www.MelissaData.com
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1-800-MELISSA (635.4772) |
editor@melissadata.com
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Industry
Insights
The 411 on
International, local, and late-breaking
postal news is here!
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Favorite Author’s Corner
In his debut article
“Hypey Copy That Converts and How to Write
It” favorite author Barry A. Densa tell you
what type of hype will convert—and which
ones won’t.
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