Direct Marketing Advisor




 

 

  Smarter Direct Marketing with Melissa Data

A Melissa Data Publication 


In this Issue | March 10, 2009

Hypey Copy That Converts and How to Write It

5 E-Mail Marketing Rules to Remember

3 Tips to Improve Traffic to Your Website
 

Boost sales! Reduce costs! Market to consumers through email
Increase your Web site traffic and improve your conversion rates through multi-channel marketing. Consumer Email Append enables added revenues from your current database, expands communication efforts, and reinforces direct mail campaigns.

Learn more about Email Append here
 


Chris Rowe
VP of DES


Hypey Copy That Converts and How to Write It
Favorite author Barry A. Denska is a marketing and sales copywriter who loves hypey copy. You will too after you follow his tips on how to distinguish good hype from bad and how to convert it. Read More



5 E-Mail Marketing Rules to Remember
Dan Forootan, president of StreamSend Email Marketing, reveals the five e-mail marketing rules you should always remember—they’ll help you survive challenges and create valued business alliances.  Read More


3 Tips to Improve Traffic to Your Website
Matt Griffin, associate editor of Catalog Success, gathered three tips from top search industry experts—ready to see your keyword results triple in the first month? Read More
 

Fine-tune your sales & marketing strategy
ZIP*Data contains the geographic marketing data you need to increase sales, pinpoint markets, and grow your business. It appends 46 census data variables and over 72,000 records, allowing you to identify and profile your customer locations. Now through 4/30/09 receive 30% off your ZIP*Data Annual Subscription!

Learn more about our limited time ZIP*Data offer and how it can help you increase sales!
 


Ken Brashears
Software Product Manager



About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications.

www.MelissaData.com    |    1-800-MELISSA (635.4772)    |    editor@melissadata.com

 


Industry Insights
The 411 on International, local, and late-breaking postal news is here!
____________________________

Favorite Author’s Corner
In his debut article “Hypey Copy That Converts and How to Write It” favorite author Barry A. Densa tell you what type of hype will convert—and which ones won’t.
____________________________

 

Products/Services


Software
Cost effective direct mailing & marketing software.

Data Quality Tools

Customizable verification & enhancement APIs.

Data Enhancement
List Hygiene, appends & suppression services.

Mailing Lists
Order & download targeted lists in minutes.

Lookups
All types of data, all the time, absolutely free.


This newsletter will remain online in our web site press room for 30 days. You will always be able to read these, and all previous newsletter articles, in the Advisor Archive.

This Newsletter was Sent by: Melissa DATA Corp., 22382 Avenida Empresa, Rancho Santa Margarita, CA 92688-2112

Phone: 1-800-MELISSA


If you do not wish to receive future newsletters [UnSub]
Copyright 2009© Melissa Data Corp.

Please do not reply to this newsletter