|
In this Issue |
March 17, 2009
The 3 Key Elements That Make Direct Response Advertising Work
Make Site Search Work Better For You
Words Sell: Copy Tweaks That Attract More Qualified Leads
|
Are your Standard rate mailings compliant with new Move
Update rules?
On Nov 23, the USPS extended Move Update standards to include Standard Mail, in
addition to First-Class Mail. And, they gave Standard mailers a transition
period to comply with the new rules before assessing a penalty fee. Well, come
May 11th, in addition to new postage rates going into effect, a 7-cent per piece
charge will be imposed on all mail pieces in mailings that do not comply with
the program requirements for discounted mailings. Can you afford not to update
your mailing list?
Get a free quote now for NCOALink Move Update processing
|
Chris Rowe
VP of DES |
The 3 Key Elements That
Make Direct Response Advertising Work
Favorite Author Dean Rieck says there are
three key elements that are essential to
your direct response message—and if just one
is missing your message will fail no matter
what medium you’re using.
Read More
Make Site Search Work Better For You
Shaun Ryan, CEO of SLI Systems, shows you
how to make sure your site search is working
as well as it can to drive shoppers to your
products, and how to use search data for
other marketing efforts.
Read More
Words Sell: Copy Tweaks That Attract More
Qualified Leads
Experts from Modern Postcard believe
copywriting is the single most important
element of any successful campaign. Here
they reveal six keys to writing copy
prospects want to read.
Read More
About
Melissa Data Corp.
Melissa Data is a
total solutions provider of direct mail,
marketing and data quality tools. Melissa
Data helps companies acquire and retain
customers, validate and enhance contact
data, improve marketing ROI, and save money
on postage and mail processing. Since 1985,
Melissa Data has helped companies like
Mercury Insurance, Xerox, Disney, AAA, and
Nestle improve customer communications.
www.MelissaData.com
|
1-800-MELISSA (635.4772) |
editor@melissadata.com
|
|
 Industry
Insights
The 411 on
International, local, and late-breaking
postal news is here!
____________________________
 Favorite Author’s Corner
Favorite Author Dean
Rieck discusses the three most important
elements in direct response copy in “The 3
Key Elements That Make Direct Response
Advertising Work.”
____________________________
|
Smarter Direct Marketing with Melissa Data
