Direct Marketing Advisor




 

 

  Smarter Direct Marketing with Melissa Data

A Melissa Data Publication 


In this Issue | March 31, 2009

7 Rules for Direct Marketers: Part 1

9 Steps to a Better Website

Instant Sales Letters, Instant Results
 

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Chris Rowe
VP of DES


7 Rules for Direct Marketers: Part 1
In the first part of this two-part article, Favorite Author Alan Rosenspan shares some of the “rules” and lessons he’s learned over the years. Read More



9 Steps to a Better Website
Marc S. Levitt of MSLK provides nine tips that can help ensure that the site you design today will be an effective investment for years to come. Read More


Instant Sales Letters, Instant Results
Jake Markson of Ezine @rticles says you should consider using products designed to assist in the creation of fundamentally solid sales letters based on proven principles and organizational patterns. Read More


About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications.

www.MelissaData.com    |    1-800-MELISSA (635.4772)    |    editor@melissadata.com

 


Industry Insights
The 411 on International, local, and late-breaking postal news is here!
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Favorite Author’s Corner
In Part 1 of “7 Rules for Direct Marketers” Alan Rosenspan shares the first three of his seven rules.
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