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In this Issue |
April 7, 2009
5 More Surprising Marketing Forecasts for 2009—Part 2
Using Internet Marketing to Drive Stronger Catalog Sales
Small/Medium Businesses Still Rely On Offline Direct Marketing
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Ken Brashears
Software Product Manager |
5 More Surprising
Marketing Forecasts for 2009—Part 2
Favorite Author Craig Huey concludes with
Part 2 in his marketing forecasts for 2009.
Smart direct marketers are adjusting their
marketing and product mix strategies. Are
you?
Read More
Using Internet Marketing to Drive
Stronger Catalog Sales
Michelle Farabaugh of Lenser recommends four
key Internet marketing programs that can be
leveraged to drive increased response and
sales to a catalog mailing. Read More
Small/Medium Businesses Still Rely On
Offline Direct Marketing
In a new study released by Bredin Business
Information (BBI), major marketers continue
to move online to reach small and medium
businesses, despite businesses preference
for some offline tactics.
Read More
About
Melissa Data Corp.
Melissa Data is a
total solutions provider of direct mail,
marketing and data quality tools. Melissa
Data helps companies acquire and retain
customers, validate and enhance contact
data, improve marketing ROI, and save money
on postage and mail processing. Since 1985,
Melissa Data has helped companies like
Mercury Insurance, Xerox, Disney, AAA, and
Nestle improve customer communications.
www.MelissaData.com
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1-800-MELISSA (635.4772) |
editor@melissadata.com
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 Industry
Insights
The 411 on
International, local, and late-breaking
postal news is here!
____________________________
 Favorite Author’s Corner
Craig Huey returns
with “5 More Surprising Marketing Forecasts
for 2009: Part 2.”
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Smarter Direct Marketing with Melissa Data
