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In this Issue |
April 14, 2009
15 Powerful Psychological Secrets of Direct Mail Buyers: Part 1
What’s the Failed Search Rate on Your Web Site?
Beginners Guide on How to Use Subliminal Messages in Advertising
Boost sales! Reduce costs! Market to consumers through
email
Increase your Web site traffic and improve your conversion rates through
multi-channel marketing. Consumer Email Append enables added revenues from your
current database, expands communication efforts, and reinforces direct mail
campaigns.
Learn more about Email
Append here
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Chris Rowe
VP of DES |
15 Powerful Psychological
Secrets of Direct Mail Buyers: Part 1
In Part 1 of 2, Favorite Author Dean Rieck
shares the first 7 of 15 psychological
concepts related to direct marketing and
buying.
Read More
What’s the Failed Search Rate on Your Web
Site?
Terry Jukes, president of Ability Commerce,
says the acceptable failure rate on your
internal site search should be next to zero
or less than one percent. Here’s why.
Read More
Beginners Guide on How to Use Subliminal
Messages in Advertising
Trevor Johnson of Ezine @rticles guides you
through using subliminal messages in
advertising. Not a believer?
Read More
About
Melissa Data Corp.
Melissa Data is a
total solutions provider of direct mail,
marketing and data quality tools. Melissa
Data helps companies acquire and retain
customers, validate and enhance contact
data, improve marketing ROI, and save money
on postage and mail processing. Since 1985,
Melissa Data has helped companies like
Mercury Insurance, Xerox, Disney, AAA, and
Nestle improve customer communications.
www.MelissaData.com
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1-800-MELISSA (635.4772) |
editor@melissadata.com
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 Industry
Insights
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____________________________
 Favorite Author’s Corner
Favorite Author Dean
Rieck says you don’t need to be a PhD to
figure people out in “15 Powerful
Psychological Secrets of Direct Mail Buyers:
Part 1.”
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Smarter Direct Marketing with Melissa Data
