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In this Issue |
April 28, 2009
7 Rules for Direct Marketers: Part 2
Pushing One-to-One Marketing Beyond Email
Strategy Promos: What Really Works?
Are your Standard rate mailings compliant with new Move
Update rules?
On Nov 23, the USPS extended Move Update standards to include Standard Mail, in
addition to First-Class Mail. And, they gave Standard mailers a transition
period to comply with the new rules before assessing a penalty fee. Well, come
May 11th, in addition to new postage rates going into effect, a 7-cent per piece
charge will be imposed on all mail pieces in mailings that do not comply with
the program requirements for discounted mailings. Can you afford not to update
your mailing list?
Get a free quote now for NCOALink Move Update processing
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Chris Rowe
VP of DES |
7 Rules for Direct
Marketers: Part 2
Favorite Author Alan Rosenspan shares some
of the “rules” and lessons he’s learned over
the years in the finale of this two part
article.
Read More
Pushing One-to-One Marketing Beyond Email
R.J. Talyor of ExactTarget says effective
one-to-one marketing is more than just
email. Follow his three steps to create new,
multichannel campaigns to engage today's
subscribers.
Read More
Strategy Promos: What Really Works?
Steven R. Lett of Lett Direct tells you
the most effective catalog and multichannel
offers, and the best practices for them.
Read More
About
Melissa Data Corp.
Melissa Data is a
total solutions provider of direct mail,
marketing and data quality tools. Melissa
Data helps companies acquire and retain
customers, validate and enhance contact
data, improve marketing ROI, and save money
on postage and mail processing. Since 1985,
Melissa Data has helped companies like
Mercury Insurance, Xerox, Disney, AAA, and
Nestle improve customer communications.
www.MelissaData.com
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1-800-MELISSA (635.4772) |
editor@melissadata.com
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 Industry
Insights
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____________________________
 Favorite Author’s Corner
Favorite Author Alan
Rosenspan returns with Part 2 of “7 Rules
for Direct Marketers.”
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Smarter Direct Marketing with Melissa Data
