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In this Issue |
May 5, 2009
A Letter of Thanks
6 Steps to Successful Email Testing
Article Marketing Basics: The Free Way to Drive Traffic to Your Website
Boost
sales! Reduce costs! Market to consumers through email
Increase your Web site traffic and improve your conversion rates through
multi-channel marketing. Consumer Email Append enables added revenues from your
current database, expands communication efforts, and reinforces direct mail
campaigns.
Learn more about Consumer Email Append here
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Chris Rowe
VP of DES |
A Letter of Thanks
Favorite Author Jeffery Dobkin says you
should always send a letter of thanks to
your client—even if they don’t deserve it!
Here he shares how to keep your clients for
life.
Read More
6 Steps to Successful Email Testing
Cathi O’Sullivan of Lyris Inc. says a
testing and measurement plan actually saves
you time. Here are her six steps to
successfully test your email campaigns.
Read More
Article Marketing Basics: The Free Way to
Drive Traffic to Your Website
Serena Carcasole of Virtual Business
Solutions ON DEMAND reveals how marketing
articles can drive traffic to your Web site
and establish you as a go-to person in your
field.
Read More
About
Melissa Data Corp.
Melissa Data is a
total solutions provider of direct mail,
marketing and data quality tools. Melissa
Data helps companies acquire and retain
customers, validate and enhance contact
data, improve marketing ROI, and save money
on postage and mail processing. Since 1985,
Melissa Data has helped companies like
Mercury Insurance, Xerox, Disney, AAA, and
Nestle improve customer communications.
www.MelissaData.com
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1-800-MELISSA (635.4772) |
editor@melissadata.com
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|
 Industry
Insights
The 411 on
International, local, and late-breaking
postal news is here!
____________________________
 Favorite Author’s Corner
Favorite Author
Jeffery Dobkin tells you why you need to
thank your clients in order to keep them in
“A Letter of Thanks.”
____________________________
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Smarter Direct Marketing with Melissa Data
