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In this Issue |
May 12, 2009
Your Audience Gagging on Your Content? A 6-Step Reality Check
Direct Mail and the Purchase Funnel
Email and Direct Mail: 10 Thoughts For Success
Increase Response Rates with Specific B-2-B Email
Addresses
Your emails have a better chance of landing in the right inbox if you’ve got the
right address to begin with. Our Business Email Append Specific to Contact helps
you reach your prime business prospects right where they sit!
Turn the BEASTc loose on your B-2-B list now!
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 Chris Rowe VP of DES |
Is Your Audience Gagging
on Your Content? A 6-Step Reality Check
Favorite Author Phil Dunn provides six
“action item” take-aways that align with
trends frequently seen in business books.
Read More
Direct Mail and the Purchase Funnel
Charlotte Huff of Deliver Magazine displays
her take on the classic “purchase funnel”
and how direct mail can influence in a
myriad of ways. Read More
Email and Direct Mail: 10 Thoughts For
Success
Reggie Brady, of Reggie Brady Marketing
Solutions, tells you how to extend the power
of your messaging for maximum email and
direct mail success! Read More
About
Melissa Data Corp.
Melissa Data is a
total solutions provider of direct mail,
marketing and data quality tools. Melissa
Data helps companies acquire and retain
customers, validate and enhance contact
data, improve marketing ROI, and save money
on postage and mail processing. Since 1985,
Melissa Data has helped companies like
Mercury Insurance, Xerox, Disney, AAA, and
Nestle improve customer communications.
www.MelissaData.com
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1-800-MELISSA (635.4772) |
editor@melissadata.com
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Industry
Insights
The 411 on
International, local, and late-breaking
postal news is here!
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Favorite Author’s Corner
Favorite Author Phil
Dunn warns not to game the system in “Is
Your Audience Gagging on Your Content? A
6-Step Reality Check.”
New Postage Rates Are Now
in Effect!
Download your free postal
rate chart here!
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