Direct Marketing Advisor




 

 

  Smarter Direct Marketing with Melissa Data

A Melissa Data Publication 


In this Issue | May 12, 2009

Your Audience Gagging on Your Content? A 6-Step Reality Check

Direct Mail and the Purchase Funnel

Email and Direct Mail: 10 Thoughts For Success
 

Increase Response Rates with Specific B-2-B Email Addresses
Your emails have a better chance of landing in the right inbox if you’ve got the right address to begin with. Our Business Email Append Specific to Contact helps you reach your prime business prospects right where they sit!

Turn the BEASTc loose on your B-2-B list now!
 


Chris Rowe
VP of DES


Is Your Audience Gagging on Your Content? A 6-Step Reality Check
Favorite Author Phil Dunn provides six “action item” take-aways that align with trends frequently seen in business books. Read More


Direct Mail and the Purchase Funnel
Charlotte Huff of Deliver Magazine displays her take on the classic “purchase funnel” and how direct mail can influence in a myriad of ways. Read More


Email and Direct Mail: 10 Thoughts For Success
Reggie Brady, of Reggie Brady Marketing Solutions, tells you how to extend the power of your messaging for maximum email and direct mail success!  Read More


About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications.

www.MelissaData.com    |    1-800-MELISSA (635.4772)    |    editor@melissadata.com

 


Industry Insights
The 411 on International, local, and late-breaking postal news is here!
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Favorite Author’s Corner
Favorite Author Phil Dunn warns not to game the system in “Is Your Audience Gagging on Your Content? A 6-Step Reality Check.”

New Postage Rates Are Now in Effect!
Download your free postal rate chart here!
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Lookups
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