Direct Marketing Advisor




 

 

  Smarter Direct Marketing with Melissa Data

A Melissa Data Publication 


In this Issue | June 2, 2009

Removing the “Buts”

How to Effectively Locate and Use WIN ZIP Codes

Editors as Direct Marketers
 

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Chris Rowe
VP of DES


Removing the “Buts”
Favorite Author Valerie Kendrick shows you how to remove the negative language from your vocabulary both verbally and in written form.   Read More


How to Effectively Locate and Use WIN ZIP Codes
In the “Inspire a Nation Business Mentoring” webinar on March 31, Billy Williams showed how to unlock the power of ZIP Codes to work smarter, more efficiently, and close more business.  Read More


Editors as Direct Marketers
BusinessWeek executive editor John Byrne reveals the secret direct marketers have been keeping for years—to make meaningful connections with readers and viewers.  Read More



About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications.

www.MelissaData.com    |    1-800-MELISSA (635.4772)    |    editor@melissadata.com

 


Industry Insights
The 411 on International, local, and late-breaking postal news is here!
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Favorite Author’s Corner
Favorite Author Valerie Kendrick challenges you to talk and write more positively in “Removing the “But’s.”

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