Direct Marketing Advisor




 

 

  Smarter Direct Marketing with Melissa Data

A Melissa Data Publication 


In this Issue | June 23, 2009

The Top 5 Ways to Attract and Keep Customers in Any Economy

Creating a Marketing Dividend

Real-Time Monitoring & Abandonment Follow-Up
 

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Chris Rowe
VP of DES


The Top 5 Ways to Attract and Keep Customers in Any Economy
Favorite Author Barry A. Densa tells you the top five ways to keep your prospects loyal and their wallets open. Read More


Creating a Marketing Dividend
As part of this webinar, Bob Barker identifies what a marketing dividend is and how to build a successful marketing roadmap. Read More


Real-Time Monitoring & Abandonment Follow-Up
Charles Nicholls of SeeWhy says conversion is one of the most critical metrics for understanding Website performance. Here’s how. Read More



About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications.

www.MelissaData.com    |    1-800-MELISSA (635.4772)    |    editor@melissadata.com

 


Industry Insights
The 411 on International, local, and late-breaking postal news is here!
____________________________

Favorite Author’s Corner
Favorite Author Barry A. Densa paints a blueprint to getting and keeping customers in a recession in “The Top 5 Ways to Attract and Keep Customers in Any Economy.”

New Postage Rates Are Now in Effect!
Download your free postal rate chart here!

Melissa Data Ranks Highest in Customer Satisfaction
in Data Quality Landscape Report!
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