Direct Marketing Advisor




 

 

  Smarter Direct Marketing with Melissa Data

A Melissa Data Publication 


In this Issue | August 11, 2009

What's the Measure of One Word?

Claim Your Niche Market for Guaranteed Business Growth

Agency Management System: Integrated Operations & Planning Solution for Marketing-Creative Agency Engagement
 

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Chris Rowe
VP of DES


What's the Measure of One Word?
John Jantsch of Duct Tape Marketing challenges you to choose one word to differentiate your business in a meaningful way. Read More


Claim Your Niche Market for Guaranteed Business Growth
Think finding your niche is next to impossible? Serena Carcasole of Virtual Business Solutions ON DEMAND insists finding a niche market can be much easier than you think. Read More


Agency Management System: Integrated Operations & Planning Solution for Marketing-Creative Agency Engagement
Favorite Author Chetan Saiya says an agency management solution can help creative agencies and marketing organizations operate in an accountable and efficient manner. Read More




About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications.

www.MelissaData.com    |    1-800-MELISSA (635.4772)    |    editor@melissadata.com

 


Industry Insights
The 411 on International, local, and late-breaking postal news is here!
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Favorite Author’s Corner
Favorite Author Chetan Saiya explains the three key benefits of agency management in “Agency Management System: Integrated Operations & Planning Solution for Marketing-Creative Agency Engagement.”
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New Postage Rates Are Now in Effect!
Download your free postal rate chart here!

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Attn Readers!
Melissa Data’s Favorite Authors Carmen Ferme and Valerie Kendrick will be presenting a seminar on August 25. MD readers receive an additional $10 off the pre-registration price! Go to www.blacktie-colorado.com/rsvp  and enter event code D456 for your discount!


 

Products/Services


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