Direct Marketing Advisor




 

 

  Smarter Direct Marketing with Melissa Data

A Melissa Data Publication 


In this Issue | August 18, 2009

Keeping Print Estimating Chaos In Check

The Case to Keep Print in Your Marketing Mix

Is Your Contact Center Social Networking Yet?
 

Sizzling hot summer sale!
Summer is the time for sales. Now through September 30, when you purchase our Email Append service we’ll give you free NCOALink Change of Address processing – no matter what size your mailing list!

Learn more about this incredible offer here!
 


Chris Rowe
VP of DES


Keeping Print Estimating Chaos In Check
Welcome Nani Paape, the DM Advisor’s newest Favorite Author. Here Nani shares her print tips for averting estimation chaos. Read More


The Case to Keep Print in Your Marketing Mix
David Mammano of Next Step Publishing pleads the case of print advertising, saying it helps engage readers, drive traffic, and produce leads. Read More


Is Your Contact Center Social Networking Yet?
Ian Jacobs of Datamonitor reveals that companies that choose to ignore the social marketing trend will relegate themselves to obsolescence. Read More




About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications.

www.MelissaData.com    |    1-800-MELISSA (635.4772)    |    editor@melissadata.com

 


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Favorite Author’s Corner
Making her DM Advisor debut, Favorite author Nani Paape discusses the chaos involved in print estimating, and how to avoid it in “Keeping Print Estimating Chaos in Check.”
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New Postage Rates Are Now in Effect!
Download your free postal rate chart here!

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Attn Readers!
Melissa Data’s Favorite Authors Carmen Ferme and Valerie Kendrick will be presenting a seminar on August 25. MD readers receive an additional $10 off the pre-registration price! Go to www.blacktie-colorado.com/rsvp  and enter event code D456 for your discount!


 

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