Direct Marketing Advisor




 

 

  Smarter Direct Marketing with Melissa Data

A Melissa Data Publication 


In this Issue | August 25, 2009

Improving “Glance Readership” in Post Cards—Part 2

Spies Like Us: Tools & Tips for Monitoring the Competition

How Personal Branding Can Save You From the Recession
 

Are your Standard rate mailings compliant with new Move Update rules?
Last November, the USPS extended Move Update standards for postal discounts to include Standard Mail, in addition to
First-Class Mail. And, they gave Standard mailers a transition period to comply with the new rules before assessing a penalty fee. Can you afford not to update your mailing lists?

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Chris Rowe
VP of DES


Improving “Glance Readership” in Post Cards—Part 2
Favorite Author Jeffery Dobkin returns with part 2 of his 3-part series. Here he tells you what won’t sell your product—and what will. Read More


Spies Like Us: Tools & Tips for Monitoring the Competition
Tina Kelly and Stephan Spencer of Netconcepts give you the tools you need to compete and be successful in the SEO spectrum. Read More


How Personal Branding Can Save You From the Recession
Charlotte Huff of Deliver Magazine says personal branding could be the key to existence in today’s marketplace and shares her do’s and don’ts for sending the right message. Read More




About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications.

www.MelissaData.com    |    1-800-MELISSA (635.4772)    |    editor@melissadata.com

 


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Favorite Author’s Corner
In Part 2 of “Improving ‘Glance Readership’ inPost Cards,” Favorite Author Jeffery Dobkin reveals what your post card’s objective is—and its not to sell!
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New Postage Rates Are Now in Effect!
Download your free postal rate chart here!

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