Direct Marketing Advisor




 

 

  Smarter Direct Marketing with Melissa Data

A Melissa Data Publication 


In this Issue | September 1, 2009

The Selling Magic of Billy Mays

Get Real: Social Networking in the Workplace

5 Ways Social Marketing Can Improve Customer Loyalty
 

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Bhadra Walker
VP of DQT


The Selling Magic of Billy Mays
Favorite Author Barry A. Densa shares the five essential character traits according to carnival barker Billy Mays—and why direct marketers idolized him. Read More


Get Real: Social Networking in the Workplace
Chris Yeh of PBworks says the key to successfully using social media in the workplace lies in understanding that it is a very different animal from its consumer cousins. Read More


5 Ways Social Marketing Can Improve Customer Loyalty
Aaron Strout of Powered reveals the five guidelines that retailers need to consider when evaluating the performance of their social marketing programs. Read More



About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications.

www.MelissaData.com    |    1-800-MELISSA (635.4772)    |    editor@melissadata.com

 


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Favorite Author’s Corner
Favorite Author Barry A. Densa helps you identify whether the product you're selling or developing is not only great, but easy to sell in “The Selling Magic of Billy Mays.”
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New Postage Rates Are Now in Effect!
Download your free postal rate chart here!

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