Direct Marketing Advisor




 

 

  Smarter Direct Marketing with Melissa Data

A Melissa Data Publication 


In this Issue | September 29, 2009

How to Use “Intelligent Redundancy” to Improve Your DM Results

7 Tips on Keeping Customers For Life

4 Ways to Use Data to Time Your Web Marketing
 

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Bhadra Walker
VP of DQT


How to Use “Intelligent Redundancy” to Improve Your DM Results
Favorite Author Dean Rieck offers up some common examples of intelligent redundancy in direct mail—and how to avoid them in your future direct mail pieces.
Read More


7 Tips on Keeping Customers For Life
Freelance writer and author Jeff Wuorio shares seven tips on how to keep your customers for a lifetime. Read More


4 Ways to Use Data to Time Your Web Marketing
David King of Fulcrum tells you the four key shopping patterns online retailers can watch to learn when to reach customers and prospects more profitably. Read More



About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications.

www.MelissaData.com    |    1-800-MELISSA (635.4772)    |    editor@melissadata.com

 


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Favorite Author’s Corner
Favorite Author Dean Rieck shows you “How to Use “Intelligent Redundancy” to Improve Your DM Results” in his latest article.
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