Direct Marketing Advisor




 

 

  Smarter Direct Marketing with Melissa Data

A Melissa Data Publication 


In this Issue | October 13, 2009

Words—Do You Really Know What They Mean By That?

7 Reasons Why Your Marketing Plan Doesn't Work

Ways to Use Copy to Build Customer Relationships
 

Business Phone Append Prices Slashed 50%
Melissa Data now offers Business Phone Append service for the same, low cost of Residential Phone Append! All we need is a company name and address for Business phone appends, and Consumer name and address for Residential phone appends. And yes, we have reverse phone append services, also!

Expand your sales & marketing opportunities with a free Phone Append quote!
 


Chris Rowe
VP of DES


Words—Do You Really Know What They Mean By That?
Favorite Author Valerie Kendrick provides tips on adapting to language changes when writing to your customers, clients, or coworkers. Read More


7 Reasons Why Your Marketing Plan Doesn't Work
John Jantsch of Duct Tape Marketing tells you how to avoid seven marketing planning pitfalls, so your marketing proposal can get off the ground. Read More


Ways to Use Copy to Build Customer Relationships
Freelance copywriter Denise McGill says get to know your prospective audience intimately enough to write to its specific desires, concerns, fears and needs.
Read More



About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications.

www.MelissaData.com    |    1-800-MELISSA (635.4772)    |    editor@melissadata.com

 
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Favorite Author’s Corner
Favorite Author Valerie Kendrick shares her tips for keeping up with the changes in American language in her newest article “Words—Do You Really Know What They Mean By That?”
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New White Paper
Are Duplicate Records Eroding Your Bottom Line? Fuzzy matching and deduplication help achieve a single view of customers for competitive advantage.

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