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In this Issue |
October 20, 2009
Ending the Long Copy vs. Short Copy Debate
Remote Shopping
How Can B-to-B Marketers Stretch Their Marketing Budget to Generate
Leads in This Economy?
Boost sales! Reduce costs! Market to consumers through email
Increase your Web site traffic and improve your conversion rates through
multi-channel marketing. Consumer Email Append enables added revenues from your
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Chris Rowe
VP of DES |
Ending the Long Copy vs. Short Copy Debate
Favorite Author Barry Densa delves into the
ongoing debate on whether longer copy or
shorter copy drives more sales.
Read More
Remote Shopping
David J. Mastervich of the USPS says if
you’re looking to jump-start online sales,
don’t overlook the power of catalogs and
other direct mailings to push customers to
your site.
Read More
How Can B-to-B Marketers Stretch Their Marketing Budget to Generate Leads in This Economy?
M. H. (Mac) McIntosh, president and
principal consultant of Mac McIntosh Inc.
suggests eight tips for making the most of a
minimal budget.
Read More
About
Melissa Data Corp.
Melissa Data is a
total solutions provider of direct mail,
marketing and data quality tools. Melissa
Data helps companies acquire and retain
customers, validate and enhance contact
data, improve marketing ROI, and save money
on postage and mail processing. Since 1985,
Melissa Data has helped companies like
Mercury Insurance, Xerox, Disney, AAA, and
Nestle improve customer communications.
www.MelissaData.com
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1-800-MELISSA (635.4772) |
editor@melissadata.com
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____________________________
 Favorite Author’s Corner
Favorite Author Barry Densa
researches the end results of long and short
copy in “Ending the Long Copy vs. Short Copy
Debate.”
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New Postage Rates Are Now in Effect!
Download your free postal rate chart here!
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Smarter Direct Marketing with Melissa Data