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In this Issue |
October 27, 2009
11 Tricks for Getting Your Envelopes Opened
Creative Tips for More Effective & Efficient Campaigns
How's Your Reputation?
Data Enhancement Services Fall Sale!
Now through November 30, order NCOALink, Phone Append, or Email Append Service
and save 25% off regular prices. You can also order combinations of the three
services to get 25% off your total order—not just one service!
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Chris Rowe
VP of DES |
11 Tricks for Getting Your
Envelopes Opened
Favorite Author Dean Rieck shares 11 simple
ways to get your envelopes opened.
Read More
Creative Tips for More Effective &
Efficient Campaigns
Ryan Cote of the Ballantine Corporation
offers these seven creative tips to increase
response rates for your next direct mail
campaign.
Read More
How's Your Reputation?
John Jantsch of Duct Tape Marketing
encourages you to actively participate in
online reputation management.
Read More
Featured Case Study:
APX Alarm Security Solutions Inc.
This white paper describes how to use email
append to add verified customer email
addresses to your database. Armed with these
email addresses you can implement
cost-effective “win back” initiatives to
reactivate lost customers for greater
profitability.
About
Melissa Data Corp.
Melissa Data is a
total solutions provider of direct mail,
marketing and data quality tools. Melissa
Data helps companies acquire and retain
customers, validate and enhance contact
data, improve marketing ROI, and save money
on postage and mail processing. Since 1985,
Melissa Data has helped companies like
Mercury Insurance, Xerox, Disney, AAA, and
Nestle improve customer communications.
www.MelissaData.com
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1-800-MELISSA (635.4772) |
editor@melissadata.com
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____________________________
 Favorite Author’s Corner
Favorite Author Dean Rieck
says you should not expect an envelope to
position your product in his latest article
“11 Tricks for Getting Your Envelopes
Opened.”
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New Postage Rates Are Now in Effect!
The Postal Service filed documentation with
the PRC on Oct 15 to establish Move Update
assessment charges for First-Class Mail and
Standard Mail. The new assessments will be
effective on Jan 4, 2010.
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Smarter Direct Marketing with Melissa Data