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In this Issue |
November 03, 2009
What’s the Failed Search Rate on Your Web Site?
Print Planning at the Arm-Waving Stage
How Customer Loyalty Differs Online
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Chris Rowe
VP of DES |
What’s the Failed Search
Rate on Your Web Site?
Terry Jukes of B2B Direct Marketing
Intelligence Inc. says an acceptable failure
rate on your internal site search is next to
zero or less than 1 percent.
Read More
Print Planning at the Arm-Waving Stage
Nani Paape of print production management
provides a list of questions print managers
need to think about along with budget
information.
Read More
How Customer Loyalty Differs Online
Michael Greenberg of Loyalty Lab explains
what areas businesses need to increase
“devoted attachment” to.
Read More
About
Melissa Data Corp.
Melissa Data is a
total solutions provider of direct mail,
marketing and data quality tools. Melissa
Data helps companies acquire and retain
customers, validate and enhance contact
data, improve marketing ROI, and save money
on postage and mail processing. Since 1985,
Melissa Data has helped companies like
Mercury Insurance, Xerox, Disney, AAA, and
Nestle improve customer communications.
www.MelissaData.com
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1-800-MELISSA (635.4772) |
editor@melissadata.com
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____________________________
 Favorite Author’s Corner
Favorite Author Nani Paape
returns with answers to some of the most
common printing questions in her latest
article “Print Planning at the Arm-Waving
Stage.”
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2009 Holiday Shipping Dates
To ensure delivery of holiday cards and
packages to domestic destinations by Dec 25,
consult this chart!
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Don’t Mail Without Checking Current Postal
Rates!
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rate chart here! |
Smarter Direct Marketing with Melissa Data