Direct Marketing Advisor




 

 

  Smarter Direct Marketing with Melissa Data

A Melissa Data Publication 


In this Issue | December 22, 2009

Increase direct mail savings in 2010!
Verify and presort for immediate ROI—less returns, maximum savings, and increased direct mail response! Try the #1 selling CASS™ and PAVE™ certified postal automation software for yourself, and save up to 65% on postage and printing on all classes of mail.             

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How Much Should You Spend on Direct Marketing?
Favorite Author Alan Rosenspan guides you on how to spend your marketing dollars in 2010. Read More

6 Things to Consider When Establishing a Direct Mail Campaign
Favorite Author Jim Sullivan presents six things you should consider when organizing your direct mail campaign 2010.  Read More

Passing Postal Muster
Favorite Author Nani Paape lists her direct mail disaster avoidance tips for your 2010 mailings. Read More

Favorite Author’s Corner
To wrap up 2009, we’re featuring the most popular articles of the year from our Favorite Authors. Now’s your chance to read the best of the best! You can read all the past articles from our Favorite Authors on their biography pages and look for new articles in 2010.


About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications.

www.MelissaData.com    |    1-800-MELISSA (635.4772)    |    editor@melissadata.com

 
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Mark your calendars for
Jan. 4th!
 
The Move Update assessment charge of $0.07 per piece is effective Jan. 4, 2010, and applies to a percentage of pieces in
First-Class Mail® and Standard Mail® mailings. Update your records with NCOALink®
Change-of-Address information and don’t miss any of your customers in 2010.

Get a free NCOALink quote and learn more here
 

Saturation Mail: A “Best-Kept Secret” No More
Saturation mailing is one of the least expensive and easiest ways to mail – yet it’s something you probably haven’t heard too much about. This white paper explains everything you need to know about saturation mail.
Download the white paper here

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