Smarter Direct Marketing with Melissa Data

A Melissa Data Publication 

In this Issue | December 29, 2009

Use direct mail to follow up with consumers that call your business Identify your callers and add their names and addresses to your marketing list of phone numbers. By appending consumer addresses you can now follow up with a direct mail message to the consumers who have called your toll-free number. Residential address data is compiled from over two billion records covering 160 million individuals and 110 million households nationwide.                              Request a free quote for your Consumer Address                                   Append service here

Chris Rowe VP of DES

You Can’t Put Lipstick on a Pig- And You Can’t Hide Lousy Marketing
Favorite Author Bob Martel shares his seven tips on the marketing musts you should strive to excel at—through good times and bad times. Read More

10 Great Copy Tips for Online and Offline Marketing
Favorite Author Craig Huey says following these rules will help get your response rates up and maximize your marketing return on investment.Read More

The 14 Best Lines in Marketing
Favorite Author Carmen Ferme has already described the four generations at work. Here she explains how to individually target and sell to each group.Read More

White paper: Where Did My Customers Go? The Problem of Undeliverable As Addressed Mail
This recently updated white paper examines the true cost of UAA mail and offers advice on how to reduce UAA mail with the use of proper address management practices. Perfect for your 2010 mailing campaigns! Download this free white paper here.
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