Direct Marketing Advisor
Gearing Up for the Holidays
Holiday Mailing Tips & Deadlines from the USPS®
Did you know that the third Monday in December is usually the busiest mailing day of the year? And that the Post Office™ will
deliver over 20 billion pieces of mail this holiday season? Here are the suggested “latest dates” and tips for preparing and mailing
cards, letters and packages this holiday season.
Your Guide to Holiday Direct Mail Marketing
Direct mail marketing during the holidays is a good way to get some exposure and a little bit of the holiday market share. This year,
postcard printing is one of the best tools for some good marketing during the holidays. Author Katie Marcus shares some expertise on
postcard marketing for this holiday season.
Military Mailing Tips from the USPS®
The Postal Service™ will process more than 20 million pounds of mail to military installations around the world including war zones,
Iraq and Afghanistan. Here are a few tips from the USPS on how to label your letters and packages to ensure timely delivery, and information
about their special Care Kit designed specially for military families.
Make Your Marketing Work This Holiday Season
For retail businesses, the holidays offer ample opportunity to boost sales with increased marketing efforts. Other businesses may struggle
with ways to take advantage of this festive season. This article from Presslink offers some holiday marketing tips to increase sales. It's
smart, short, and to the point.
White Paper Download
Where Did My Customers Go? The Problem of Undeliverable As Addressed Mail
Bad addresses not only cost a company thousands of dollars – they also damages customer relationships. This white paper examines the
true cost of UAA mail and offers advice on how to reduce UAA mail with the use of proper address management practices.
Holiday Stamps Now On Sale
The Postal Service has 6 new designs for the 2011 Holiday Season. You can purchase them online or pick them up at your local Postal Store.
USPS® Will Not Seek Exigent Rate Increase
The U.S. Postal Service® will not seek an "exigent" (higher-than-inflation) rate increase this year, Postmaster General Pat Donahoe told
the Mailers Technical Advisory Committee on Aug 17. Read More.
Words of Wisdom
"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
-Peter F. Drucker (1909-2005)
Peter Drucker’s career as a writer, consultant and teacher spanned more than six decades. His groundbreaking work turned modern management theory into a serious discipline, and he influenced or created nearly every facet of its application, including decentralization, privatization, and empowerment, and has coined such terms as the “knowledge worker.”
About Melissa Data Corp.
is a total solutions provider of direct
mail, marketing and data quality tools.
Melissa Data helps companies acquire and
retain customers, validate and enhance
contact data, improve marketing ROI, and
save money on postage and mail processing.
Since 1985, Melissa Data has helped
companies like the FBI, Northrop Grumman,
AAA, Safeway, and the Atlanta Braves improve
In this Issue:
Holiday Tips from the USPS
Holiday Direct Mail Marketing
Military Mailing Tips
Make Your Marketing Work
Where Did My Customers Go?
Holiday Stamps On Sale
No Exigent Rate Increase
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