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Solution Spotlight

Gearing Up for the Holidays

Holiday Mailing Tips & Deadlines from the USPS®
Did you know that the third Monday in December is usually the busiest mailing day of the year? And that the Post Office™ will deliver over 20 billion pieces of mail this holiday season? Here are the suggested “latest dates” and tips for preparing and mailing cards, letters and packages this holiday season.

Your Guide to Holiday Direct Mail Marketing
Direct mail marketing during the holidays is a good way to get some exposure and a little bit of the holiday market share. This year, postcard printing is one of the best tools for some good marketing during the holidays. Author Katie Marcus shares some expertise on postcard marketing for this holiday season.

List Hygiene and Move Update Services

Military Mailing Tips from the USPS®
The Postal Service™ will process more than 20 million pounds of mail to military installations around the world including war zones, Iraq and Afghanistan. Here are a few tips from the USPS on how to label your letters and packages to ensure timely delivery, and information about their special Care Kit designed specially for military families.

Make Your Marketing Work This Holiday Season
For retail businesses, the holidays offer ample opportunity to boost sales with increased marketing efforts. Other businesses may struggle with ways to take advantage of this festive season. This article from Presslink offers some holiday marketing tips to increase sales. It's smart, short, and to the point.

White Paper Download

Bad addresses not only cost a company thousands of dollars – they also damages customer relationships. This white paper examines the true cost of UAA mail and offers advice on how to reduce UAA mail with the use of proper address management practices.


Holiday Stamps Now On Sale

The Postal Service has 6 new designs for the 2011 Holiday Season. You can purchase them online or pick them up at your local Postal Store.

USPS® Will Not Seek Exigent Rate Increase
The U.S. Postal Service® will not seek an "exigent" (higher-than-inflation) rate increase this year, Postmaster General Pat Donahoe told the Mailers Technical Advisory Committee on Aug 17. Read More.

Words of Wisdom

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."

-Peter F. Drucker (1909-2005)
Peter Drucker’s career as a writer, consultant and teacher spanned more than six decades. His groundbreaking work turned modern management theory into a serious discipline, and he influenced or created nearly every facet of its application, including decentralization, privatization, and empowerment, and has coined such terms as the “knowledge worker.”

About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications.   |    1-800-MELISSA (635.4772)    |


September 2011

In this Issue:

Solution Spotlight
Holiday Tips from the USPS
Holiday Direct Mail Marketing
Military Mailing Tips
Make Your Marketing Work


Holiday Stamps On Sale
No Exigent Rate Increase

Resource Center
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