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The Marketing Advisor, September 2013

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 Best Practices
Are Your Marketing Initiatives in a Slump?
Direct Mail Marketing Ideas.
Professional direct marketing consultant Dean Rieck has a number of "crazy ideas" to help recharge your direct mail campaigns. He urges marketers to return to the fundamentals and begin following some basic mathematics.

Read the article.

 Spotlight Solution
Clean Your Contacts in Excel
Listware for Excel
There is nothing that undermines sales and marketing initiatives more than incomplete and out-of-date contact data. To help small businesses address this problem, Melissa Data has introduced Listware® for Excel, a free add-in that cleans and enriches customer contact information in Excel.

A clean contact list will improve customer communication and promote business growth by ensuring your marketing pieces reach their intended recipients, and in a timely manner. Listware® for Excel is perfect for small-business owners such as salespeople, real estate agents, and insurance agents who manage their contacts in Excel. Learn more about Listware for Excel or try it for free today.

You can also register for a live demo of Listware for Excel. The free webinar will be on Thursday, Oct. 10 at 3:00 pm EDT.

Free Webinar on Cleaning Your Contact Data
in Excel

Melissa Data’s new Listware for Excel is a free add-in that cleans and enriches your customers’ contact information in Excel. In our new webcast on Oct. 10 at 3:00 pm EDT, our data quality analyst Tim Sidor will walk you through a live demo and actual implementation examples to highlight Listware’s ease-of-use and data cross referencing capabilities. Improve customer communications, keep it current over time, and grow your business by ensuring your contacts are the most accurate and complete.

Special Promo: The first 20 registrants will receive a $5 gift card to Starbucks! Register now.

 Postal PickUps
Did You Know?

Many companies mistakenly believe that address management is something they must do once. The Postal Service® reminds mailers that taking care of your address data is an ongoing process. USPS® recommends mailers remember:

  • Each mailer is different - there is not a one-size-fits-all solution

  • Managing address changes is not a point-in-time event

  • The initial address capture is critical to all addressing processes
     including getting a COA hit

  • The Move Update compliance requirements have to be met but just
     meeting the requirements might not be the right solution to maximize
     your address quality

  • As with any business process, establish metrics to determine where
     addressing issues exist

The list is taken from a slide presentation given by Scott Jones, manager business mail entry, USPS. Download the entire presentation.

Find out how many addresses in your database need to be corrected, updated, or completed with a missing Zip Code or secondary identifier--request a free data quality report now.

 Email Marketing
Redesign Your B2B Emails & Win
More Subscribers

B2B Emails and More Subscribers
Did you know 69% of B2B email newsletter subscribers use the preview pane instead of opening the email? Here are some practical tips on how to redesign your emails so recipients see the most important information in the preview pane--and take the action you want them to take!

Read the article.

 About Melissa Data
Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.  |  1-800-MELISSA (635.4772)  |

  In This Issue
'Crazy Ways' to help Direct Mail Campaigns
Redesign Your B2B Emails

  Upcoming Events
PASS Summit
  October 15-18, 2013
  Charlotte, NC

  October 17, 2013
  Westborough, MA

  October 29-30, 2013
  Dusseldorf, Germany

  Hot Lists, Hot Leads
Targeted Consumer Lists! Choose from 200 million households & build a perfect consumer mailing list. Get started now.

  Marketing Savvy Services
Jumpstart your sales and marketing campaigns with a business email list. Verified database of 14+ million email addresses. Multiple selects.
Get a free quote.

  Featured Whitepaper
Go Beyond Simple Contact Data Validation. Discover 'Data Quality Uplift'
         Personator White Paper
             Download Now.

  Direct Marketing Catalog
Earn Maximum Direct Marketing Savings & Discover Ways to Increase Response Rates…
          Direct Marketing Catalog
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