Smarter Direct Marketing with Melissa Data

A Melissa Data Publication 

In this Issue | January 12, 2010

Use direct mail to follow up with consumers that call your business Identify your callers and add their names and addresses to your marketing list of phone numbers. By appending consumer addresses you can now follow up with a direct mail message to the consumers who have called your toll-free number. Residential address data is compiled from over two billion records covering 160 million individuals and 110 million households nationwide.                             Request a free quote for your Consumer                     Address Append service here

Chris Rowe VP of DES

It’s Time to ‘Go Rogue’ With Your Marketing in 2010
Favorite author Bob Martel suggests seven ‘rogue’ marketing resolutions, good for any business, to complement those you have already made for 2010!
Read More

7 Deadly Sins of Marketing
Sally Lowery of Bronto Software takes you through the seven deadly sins made in marketing in this webinar recap. Read More

What Google Caffeine Means To Your Site's SEO Campaign
Brian Frug of Search Concepts L.L.C. provides an overview on the new Google Caffeine debuting this January, and how it will affect your Web site and your SEO efforts. Read More


White paper: Frito-Lay Bolsters Delivery Efficiency with GeoCoder
Snack food giant Frito-Lay North America needed a powerful address verification system coupled with a logistical solution to ensure efficient delivery of its products to the right location at the right time. Read how they enlisted Melissa Data’s services in order to help improve the accuracy of their deliveries.

About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications.

www.MelissaData.com    |    1-800-MELISSA (635.4772)    |    editor@melissadata.com