Smarter Direct Marketing with Melissa Data

A Melissa Data Publication 

In this Issue | January 26, 2010

Boost sales! Reduce costs! Market to consumers through email Do you have an in-house database of customers you’d like to communicate with online, but you don’t have their email addresses? We can add current email addresses with fast turnaround. Discover how you can improve your communications for maximum productivity and profit.                   Get a free quote for Consumer Email Append here

Chris Rowe VP of DES

Use New FTC Guidelines to Increase Your Sales
Favorite Author Barry Densa says the bar for effective marketing and sales communication has risen. Those that can rise to it will succeed and thrive.
Read More

10 Trends That Will Make or Break Your Email ROI in 2010: Part 1
J.D. Peterson of Lyris Inc. presents the first five trends that email marketers will face in 2010 in this AMA sponsored webinar. Read More

How Do You Know if it's Time to Spend MORE?
Pat Lapointe of Marketing NPV LLC warns that the quickest way to lose credibility is to raise your spending level to match your competitors.  Read More


Featured White Paper: Win Back Lost Customers with Email Append 
This white paper describes how to use email append to add verified customer email addresses to your database. Armed with these email addresses you can implement cost-effective “win back” initiatives to reactivate lost customers for greater profitability.  Download this free white paper here.



www.MelissaData.com    |    1-800-MELISSA (635.4772)    |    editor@melissadata.com

About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications.