Smarter Direct Marketing with Melissa Data

A Melissa Data Publication 

In this Issue | February 9, 2010

Protect your postal discounts—Learn how here New Move Update noncompliancy fees are now in effect! As of Jan. 4, 2010, mailers must now meet new Move Update standards for First-Class and Standard Mail mailings or risk a noncompliancy assessment fee of $0.07 per piece for the entire mailing, or pay full postage! Mailers using an alternative addressing format such as “Or Current Resident” are not subject to the Move Update Standards.                            Avoid penalties & keep your discounts. Get a free quote now on NCOALink Move Update processing!

Chris Rowe VP of DES

How to Lift Direct Mail Response with a Rock Solid Guarantee
Favorite Author Dean Rieck says to lift direct response you need to do whatever you can to establish credibility and reduce the perceived risk of making a purchase for recipients.  Read More

The CEO Guide to Internet Marketing
In this AMA webinar recap, Brian Halligan, keynote speaker and CEO of HubSpot, briefs marketers on the way customers are shopping and learning, and how to change with them. Read More

Your Guide to Effective Lead Generation Planning
Experts at Go-to-Market Strategies want you to consider the following tools and infrastructure to enhance your lead generation success. Read More


About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications.

www.MelissaData.com    |    1-800-MELISSA (635.4772)    |    editor@melissadata.com