Direct Marketing Advisor



 
 

 

  Smarter Direct Marketing with Melissa Data

A Melissa Data Publication 


In this Issue | February 16, 2010

Now’s the time to get your mail piece into their mail box and get noticed!
Reach as many people in a targeted area as possible… at the lowest possible postage rate and the highest percentage of deliverability. The most important part of any marketing campaign, especially in a depressed economy, is to try new things and test how they work. You may just find that a saturation mailing is just what your organization needs.    
     
         Mail more, for less, with a Saturation Mailing List.
                               Smart, Very Smart.  


John Hull
VP of List Sales


How To Own Your Local Consumer Market With Saturation Mailings
Favorite Author Bob Martel says if you do business locally, or want to enter a new market area quickly, you don’t want to overlook the value of a saturation mailing. Read More

7 Steps to a Profitable Direct Mail Campaign
Joe Hughes of Ezine Articles says if you follow these essential seven steps, you will have a profitable campaign. Read More

3 Things You Didn't Know Google Analytics Could Do
Deepa Maran of Digital Brand Expressions shares three useful features of Google Analytics that you ought to know about: Read More


About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications.

www.MelissaData.com    |    1-800-MELISSA (635.4772)    |    editor@melissadata.com

 
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Melissa Data Closes 2009 with Record Sales for the Data Quality Product Line
Multiple sales for TDQ-IT helped make 2009 a banner year. 
Read the full press release here.

Saturation Mail: A “Best-Kept Secret” No More
Saturation mailing is one of the least expensive and easiest ways to mail – yet it’s something you probably haven’t heard too much about. This white paper explains everything you need to know about saturation mail – how it works, why it works, and how you save money doing it.
 

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