Direct Marketing Advisor



 
 

 

  Smarter Direct Marketing with Melissa Data

A Melissa Data Publication 


In this Issue | February 23, 2010

Link the records in your list to geographic and demographic data
Got a ZIP+4? Get the lat/long and census tract/block for every record in your file and link to valuable marketing and geospatial data to generate customer modeling applications, increase response, and boost ROI.  
     
                Identify your best customers, and
                      find more just like them! 


Ken Brashears
Software Product Manager



Writing for the Web in 2010—New Search Strategies
Lee Odden of TopRank Online Marketing says if something can be searched on it can be optimized. Here he offers you 10 SEO tips for PR. Read More

5 SEO Internet Marketing Tips Including Google Caffeine Updates
Scott Moir, SEO founder of Irbtrax, gives you five detailed tips for improving the results of your SEO and marketing techniques for Google, Google Caffeine, Bing, and Yahoo. Read More

Social Media Works
Favorite Author Alan Rosenspan explains the advantage of virtual conferences by using Intel’s Second Life as an example. Read More


About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications.

www.MelissaData.com    |    1-800-MELISSA (635.4772)    |    editor@melissadata.com

 
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Geocoding: Acquiring Location Intelligence to Make Better Business Decisions
This white paper examines geocoding, the levels of accuracy you can choose from, and several examples of how businesses use geocoding technology and location intelligence to gain a competitive advantage.
Download your free copy here!

Join us for the 2010 National Postal Forum (NPF)
April 11-14 in Nashville, TN.

We’ll be in booth #565.
Download your free exhibit hall pass here!
 

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