Direct Marketing Advisor



 
 

 

  Smarter Direct Marketing with Melissa Data

A Melissa Data Publication 


In this Issue | March 9, 2010

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John Hull
VP of List Sales



Recession Marketing Part 1: 9 Survival and Growth Strategies
Favorite Author Craig Huey explains how marketers can thrive in this economic downturn with the first three of his nine survival and growth strategies. Read More

When Marketing, Travel Through the 4 Dimensions of Time
Paul Mandeville of Conversen discusses the four dimensions of time—each of which is critical to the success of your marketing programs.  Read More

Lights, Camera…Share and Sell!
Doug Garrett of Atomic Direct shares his eight elements of contagious ideas to succeeding in video in this Target Marketing webinar recap. Read More


About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications.
www.MelissaData.com    |    1-800-MELISSA (635.4772)    |    editor@melissadata.com

 
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There’s never been a better time to mail
The U.S. Postal Service® has been in the news a lot the past few weeks—will they or won’t downsize to a five-day mail delivery? One thing we know for sure is there will be no rate hikes for 2010—so now more than ever is the best time to reach your customers by direct mail. But do you know where they are? Identify movers in your list and update their address information—before you mail.
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