Smarter Direct Marketing with Melissa Data

A Melissa Data Publication 

In this Issue | April 6, 2010

Back by popular demand! The U.S. Postal Service is launching another summer sale! The 2010 Summer Sale is scheduled to run July 1-Sept. 30, and will provide a 30 percent rebate to eligible mailers. Start planning your mailing campaigns now to take advantage of this money-saving offer!                Save up to 65 percent on postage and                         printing with MAILERS+4

Ken Brashears Software Product Manager

7 Marketing Strategies That Transcend Generational Differences
Favorite Author Bob Martel says it's much easier and less costly to win back the trust of a past customer than to develop new leads. Here are seven strategies to explore. Read More

Email Deliverability 2010: The 5 Building Blocks
In this AMA webinar, David Fowler of Lyris, Inc. shows you five step-by-step building blocks of email deliverability and reputation. Read More

Mailers Regroup After Postage Increase Plan
Frank Washkuch of DMNews gets the inside scoop as industry marketing experts sound off on PMG Potter’s plan to increase postage prices in 2011. Read More


About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications.
www.MelissaData.com    |    1-800-MELISSA (635.4772)    |    editor@melissadata.com