In this Issue | May 11, 2010
Efficiently manage your database and enhance target marketing Melissa Data provides data management enhancement services that make it easy for you to maintain clean, productive contact data to improve your direct marketing campaigns. Choose from Duplicate Elimination, Geocoding, and Name Parsing enhancements.
Choose your data management enhancement service here! | Chris Rowe VP of DES
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The Real Job Of Any Direct Marketing Campaign Favorite Author Bob Martel says your task as a direct marketer is simple: Make customers feel good about a smart buying decision. Read More
Website Copy Checklist Karen Scharf of Modern Images Communications shares a simple checklist to review completed copy prior to being published to the Web or sent to the printer. Read More
Print is a Proven Partner Experts at Talking Points newsletter state that using print partners with online media will maximize your online success. Read More
About Melissa Data Corp. Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications. www.MelissaData.com | 1-800-MELISSA (635.4772) | editor@melissadata.com | | Melissa Data is now on
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Are Duplicate Records Eroding Your Marketing Campaigns? One major root cause of bad data is duplicate records. Most data contains “non-exact matching” duplicate records that are difficult to identify. Learn how to customize your deduplication process to fit your marketing needs. Download your free white paper here.
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