Smarter Direct Marketing with Melissa Data

A Melissa Data Publication 

In this Issue | June 8, 2010

Don’t lose touch with your Canadian customers Maintain constant contact with valued customers by reducing your returns and money wasted on postage and printing. Increase response rates and ROI by sending us your list and we’ll update all the movers—businesses and residents alike—who filed a Change of Address (COA) with Canada Post in the last three years. Get your free Canadian NCOA quote here—and ask about our low price pledge

Chris Rowe  VP of DES

11 Powerful Emotions to Energize Your Fundraising Letters
Favorite Author Dean Rieck lists 11 human emotions to utilize in fundraising appeal letters. Read More

Marketing for Leads—Are You Asking the Right Questions?
Marketing consultant M. H. (Mac) McIntosh says increasing B2B sales leads is often one of the key objectives of marketing in the technology industry.Read More

To Truly Engage, Follow Up
Leah Woolford of USDM.net says when it comes to follow-up strategy, many marketers stumble and fall. Read More

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If you’re a small business and want to start an e-marketing campaign, let Melissa E-Marketing Program do the work for you! Our program provides customizable weekly email blasts, qualified leads to click on your ad, website/graphic design, etc. For more information call 1-800-916-3090.

About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications.
www.MelissaData.com    |    1-800-MELISSA (635.4772)    |    editor@melissadata.com