Smarter Direct Marketing with Melissa Data

A Melissa Data Publication 

In this Issue | June 15, 2010

Attention Standard Mailers! Back by popular demand, the USPS® Standard Mail® Incentive Program (aka Summer Sale) runs from July 1-Sept. 30. Qualified mailers will receive a 30 percent postage rebate on letters and flats above a predetermined threshold. Update your list, protect your discounts, and avoid penalties. Run your records through NCOALink® before you mail—or pay the price.

Chris Rowe  VP of DES

Raise Funds Online With These Nine E-mail List-Building Tips
Certified Fund Raising Executive Alan Sharpe gives you nine principles to follow in acquiring email addresses for fundraising purposes. Read More

How to Use Newsletters to Bring in New Business
Simon Payn, of the Ready To Go Newsletters blog, says newsletter' success comes down to two factors: platform and relationship building. Read More

How to Set Up a Customer Reference Program
Gayle Mestel of CCS/PR, Inc. asks the question: Is your company doing everything it can to generate customer referrals and positive word-of-mouth? If you suspect the answer is "no,” this article is for you. Read More

Special Offer!
Melissa E-Marketing Program Made Easy
If you’re a small business and want to start an e-marketing campaign, let Melissa E-Marketing Program do the work for you! Our program provides customizable weekly email blasts, qualified leads to click on your ad, website/graphic design, etc. For more information call 1-800-916-3090.

About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications.
www.MelissaData.com    |    1-800-MELISSA (635.4772)    |    editor@melissadata.com