In this Issue | June 22, 2010
Attention Standard Mailers! Back by popular demand, the USPS® Standard Mail® Incentive Program (aka Summer Sale) runs from July 1-Sept. 30. Qualified mailers will receive a 30 percent postage rebate on letters and flats above a predetermined threshold. Update your list, protect your discounts, and avoid penalties.
Run your records through NCOALink® before you mail—or pay the price. | Chris Rowe VP of DES
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Preserving Customer Relationships Favorite Author Bob Martel says relationships are all about trust; hard to earn, yet easy to destroy. Here are his five tips for helping you manage and nurture customer relationships through smarter marketing. Read More
5 Things to Think About Before You Launch Your Next Website Jonathon Kranz of Kranz Communications wants you to consider these five points when you’re reviewing your site—or working on someone else’s. Read More
Why B-to-B Merchants Should Engage in Social Media John Fairley of Walker Sands Communications reveals that 77 percent of B-to-B decision makers are active in social media. But, not all are equipped to handle it. Are you one of them? Read More
Special Offer! Melissa E-Marketing Program Made Easy If you’re a small business and want to start an e-marketing campaign, let Melissa E-Marketing Program do the work for you! Our program provides customizable weekly email blasts, qualified leads to click on your ad, website/graphic design, etc. For more information call 1-800-916-3090.
About Melissa Data Corp. Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications. www.MelissaData.com | 1-800-MELISSA (635.4772) | editor@melissadata.com | | Follow Us:
Facebook Twitter Stay up-to-date in industry news, case studies, white papers, and special offers to insider events! White Paper: How to Capture Clean Data on Web Forms: 1-2-3 This new white paper explores three ways to optimize Web forms to improve lead quality, customer retention, delivery times, and ultimately, your bottom line. How’s that for ROI? Download your free white paper and learn how to: Verify and standardize data at point-of-entry; eliminate duplicate records; prevent fraud; and much more!
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