Smarter Direct Marketing with Melissa Data

A Melissa Data Publication 

In this Issue | July 13, 2010

Attention Standard Mailers! Back by popular demand, the USPS Standard Mail Incentive Program (aka Summer Sale) is now in progress through Sept. 30. Qualified mailers will receive a 30 percent postage rebate on letters and flats above a predetermined threshold. Update your list, protect your discounts, and avoid penalties.         Run your records through NCOALink before                   you mail—or pay the price

Chris Rowe VP of DES

New Media, Old Media: What Are Your Readers Looking For?
New Favorite Author Sally Falkow advises marketers to let readers pick the content they prefer, and make it easy for them to take and use it. Read More


Deliver Online Without Slowing Down the User Experience
Martin Hayward of Mirror Image Internet shares two important reasons why content delivery should be a top priority for interactive marketers. Read More


12 Tips for Successful Tweeting
Tom Funk of Timberline Interactive reveals his 12 steps for avoiding pitfalls and building a successful Twitter program. Read More


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About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications.
www.MelissaData.com    |    1-800-MELISSA (635.4772)    |    editor@melissadata.com