Direct Marketing Advisor
Customer Appreciation, Loyalty, and the Holidays
We all know that customer appreciation should be an all-year program for any business, but the holidays are a time where an
extra effort in showing that appreciation is an especially nice idea. Without your loyal customers, you cannot thrive, and
making a concentrated effort to customers to show how much they are valued can go a long way. Read the following articles
for some great ideas on how to show your customers how much you appreciate them, this holiday season, and for years to come.
7 Ways to Say "Thank You"
By Favorite Author Bob Martel, JMB Marketing Group
What has happened to the lost art and etiquette of thanking customers in some appropriate way? The words ‘thank you’ create a
magical effect on people, much like hearing their own name properly spoken (or spelled correctly in a mailing). Thanking your
customers is a powerful strategy for turning the one-time buyer into a longer-term customer and a fountain of referrals.
Favorite Author Bob Martel has 7 proven methods to help you get started. Read now!
How Customer Loyalty Differs Online
By Michael Greenberg, CEO, Loyalty Lab
Customer loyalty in the online world is not the same as offline. Substitutes are just a click away vs. down the street offline.
Customers expect you to know everything that’s ever happened between you online, while they accept anonymity offline. Read this article by Michael Greenberg to better understand how these differences impact your marketing approach to developing more customer
loyalty in an online world.
How to Write a Holiday Letter to Customers
By Angela Tague, eHow Contributor
An excellent way to keep an open line of communication with your customers is to address the holiday season by sending a Christmas
letter or card to them. This gives your business the chance to thank the customers for their patronage all year and even offer them
a special holiday reminder or purchasing offer. Read more.
White Paper Download
Where Did My Customers Go? The Problem of Undeliverable As Addressed Mail
This is not the time of year to lose contact with
Bad addresses not only cost a company thousands of dollars – they also damages customer relationships. This white paper examines the
true cost of UAA mail and offers advice on how to reduce UAA mail with the use of proper address management practices.
Words of Wisdom
"Response is one of the five keys of successful direct marketing. And if you have that, the other four don't matter."
-Dean Rieck, freelance copywriter, DirectCreative
Read more about Dean on his Favorite Author’s Page at Melissa Data!
About Melissa Data Corp.
is a total solutions provider of direct
mail, marketing and data quality tools.
Melissa Data helps companies acquire and
retain customers, validate and enhance
contact data, improve marketing ROI, and
save money on postage and mail processing.
Since 1985, Melissa Data has helped
companies like the FBI, Northrop Grumman,
AAA, Safeway, and the Atlanta Braves improve
In this Issue:
7 Ways to Say "Thank You"
Customer Loyalty Differs Online
How to Write a Holiday Letter
Where Did My Customers Go?
Oct. is Energy Awareness Month
Your direct link to product collaterals and support, white papers, case studies, industry news, and articles on data quality, direct marketing, and direct mail.
Data Quality Suite
October is Energy
The 2011 Energy Awareness Month theme is ‘Turn Words into Action, Turn Action into Results,’ said Deputy Postmaster General Ronald A. Stroman. "Actions taken by the Postal Service to reduce energy use demonstrate we can save money and reduce harmful greenhouse gas emissions at the same time."
This newsletter will remain online in
our web site press room for 30 days. You will always
be able to read these, and all previous newsletter
articles, in the
Advisor Article Library.
This Newsletter was Sent by: Melissa
DATA Corp., 22382 Avenida Empresa, Rancho Santa
Margarita, CA 92688-2112
If you do not wish to receive future newsletters
Melissa DATA Corp.
Please do not reply to this