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The Marketing Advisor, October 2012

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 Best Practices
Eliminating Duplicate Records

If your company doesn’t have formal master data management, data governance, or data quality initiatives in place (yet), your database could easily be riddled with 10 to 30 percent or more in duplicate records. Ouch!

Is it possible to significantly reduce the duplication rate through careful analysis and the application of the right tools as part of an ongoing data governance program? Of course it is. We’re Melissa Data, and we’re your partner in data quality. It’s not only our goal, but our commitment to help our customers detect and eliminate, duplicate records in their database and the very real costs associated with them.

Read on!

 Spotlight Solution
Matching/Merge/Purge Solutions from Melissa Data Matching/Merge/Purge

Melissa Data has been a leading provider of de-duplication/merge/purge solutions for over 27 years. And, we’re still getting better all the time. Here’s a review of our powerful, cost-effective matching/deduping solutions for your considerations:

Read More.

 Postal PickUps
Holiday Mailing Deadlines; New Rates; POSTNET Retirement

You’re probably already aware of the new postage prices proposed for January 2013. I’ve attached a couple of links to files that reflect the proposed rates for First-Class Letters, Flats and Parcels, along with the proposed shipping rates. The new rates will be incorporated into the December 2012 update of MAILERS+4. You will not want to install that update until you are ready to process a mailing dated January 27th or later.

Holiday Mailing Deadlines from the USPS®
USPS holiday shipping, mailing dates

Domestic Mail Class/Product                                         Dates
First-Class Mail® Service                                                      Dec. 20
Priority Mail® Service                                                           Dec. 21
Express Mail® Service*                                                        Dec. 22
Parcel Post® Service                                                            Dec. 14
Destination Network Distribution Center (DNDC) Drop Ship       Dec. 19
Destination Delivery Unit (DDU) Drop Ship                               Dec. 21

If you're shipping to military addresses, the deadline for most addresses is Dec. 10 for First-Class Mail and Dec. 17 for Express Mail. For the deadlines for particular areas or different types of mail, go to
 Email Marketing Tip
Top 5 Email Marketing Holiday Tips
Learn about the top 5 Email Marketing Holiday Tips
Every year as the holiday season rolls around, marketers from all walks of life kick it into high gear and maintain a frenzied pace to attract the holiday shopper. Whether you're marketing on television, radio, magazines, newspapers, websites, or email, one constant remains the size: You want to increase results!
Read the Top 5 Email Marketing Holiday Tips from the experts at here.

 About Melissa Data
Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.  |  1-800-MELISSA (635.4772)  |

  In This Issue
Eliminating Duplicate Records
Top 5 Email Marketing Holiday Tips

  Upcoming Events
DEV Connections
  Oct 30-Nov 1
  Las Vegas, NV

PASS Summit
  Nov 7-9
  Seattle, WA

  Hot Lists, Hot Leads
Property Owner Mailing Lists
Reach on-site and/or absentee homeowners nationwide.

Order Online and Download

  Marketing Savvy Services
Deduplication Service
Submit your file and we’ll identify the duplicates. We can eliminate them, or flag them for your review.

Upload a File Now!

  Featured Whitepaper
Are Duplicate Records Eroding Your Bottom Line?
         Are Duplicate Records Eroding Your Bottom Line? Whitepaper
             Download Now.

  Featured Case Study
EDA Gives Clients Competitive Edge via Deduplication Tools
         Equipment Data Associates Whitepaper
             Download Now.

  Direct Marketing Catalog
          Direct Marketing Catalog
             Download Now.

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