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The Marketing Advisor, October 2013

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 Best Practices
What's Missing from Most Sales Copy?
What's missing from most sales copy?
Many marketers these days confuse hype with excitement. Professional copy writer and marketer Barry A. Densa reminds us that excitement and emotion, not hype, is where marketing gets its true power. Learn how to reimagine your copy so its rings out with excitement.

Read the article.

 Spotlight Solution
Improve Targeted Marketing with Consumer Enhancements
Targeted Marketing with Consumer Enhancements
The more you know about your customers, the easier it is to solve their problems. When you add consumer enhancements to your database, you will increase the effectiveness and success of your target-marketing efforts. The ability to segment your marketing pieces according to criteria such as estimated household income, gender, and marital status allows you to craft messages that speak to the needs of particular customers.

Melissa Data features a valuable Consumer Enhancement Bundle that has over 11 popular demographic enhancements. Data is compiled from over 2 billion records to yield information on 250 million individuals and 170 million households nationwide. Get a free quote today.


 Postal PickUps
Did You Know?

Like everyone else, you want to save money on direct mail costs, but do you know the real value in terms of dollars and cents? The USPS® offers a clear and simple example of why you need to correct your data now and save on your next mailing:

Value of Correcting Your Data

  • Reduce postage costs

  • Reduce printing costs


Example:

10,000 piece mailing X 5% (average Undeliverable-as-Addressed rate) equals 500 mail pieces with errors:

Saved postage at Standard Mail® rate $0.29 X 500       = $145
Saved printing at $0.95/folded sheet X 500                   = $475
                                                                       Savings = $620*

*Money saved in postage and printing by not printing and mailing to bad addresses.

The above example is taken from a slide presentation given by Scott Jones, manager business mail entry, USPS. Download the entire presentation.

Find out how many addresses in your database need to be corrected, updated, or completed with a missing Zip Code or secondary identifier-- request a free data quality report now.

 Case Study
Restaurant Saves on Postage with Email Marketing Services

Rockwells American Restaurant made a decision to stop relying exclusively on direct mail marketing to highlight its venue's live entertainment offerings. Determined to cut postal costs and generate more foot traffic, they turned to Melissa Data's email marketing services for help.

Read the free case study and see how Rockwells cut down on postage and paper expenses by letting Melissa Data create and manage their e-marketing program from start to finish.

 Email Marketing
Five Ways to Get Better Results from Your
Email Marketing

Get better results from your Email Marketing
Email marketing is an essential part of your multi-channel marketing strategy, but somehow you're not getting the results you want. What can you do? The pros at EmailLabs (the email marketing component of Lyris HQ) believe the key is improving the relevance of your email messaging.

Read the article.

 About Melissa Data
Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.

www.MelissaData.com  |  1-800-MELISSA (635.4772)  |  editor@melissadata.com

  In This Issue
What's Missing from Sales Copy?
Better Results from Email Marketing

  Upcoming Events
NEOCOM13
  October 29-30, 2013
  Dusseldorf, Germany

  Hot Lists, Hot Leads
Target your ideal customer with Specialty Mailing Lists: Medical Professionals, Registered Voters, New Businesses, & many more Instant downloads.

  Marketing Savvy Services
Improve response rates. Clean and enrich your customers' contact information in Excel. Free add-in.
Try it for Free.


  Featured Whitepaper
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  Direct Marketing Catalog
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