The Marketing Advisor | October 2014 Click here to view online


The Marketing Advisor, October 2014
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Big Data Quality for Marketers

Big Data Quality for Marketers Marketing professionals should know that in a recent study 50% of IT leaders doubted the validity of their data, which in effect renders that data unusable. In today's analytic landscape, accurate data is essential for success, and authoritative customer data needs to be merged with Big Data to power profitable insights regarding marketing and promotions. The benefits of Big Data Quality include monetized data, a 360-degree view of the customer, and streamlined data refinery.

>> Learn more

Blog

Dominate Your Local Consumer Market with Saturation Mailings

Dominate Your Local Consumer Market with Saturation Mailings

Marketing expert Bob Martel explains why saturation mailings are one of the most effective ways to quickly enter and dominate a new market.

>> Read the post

Melissa Data News

Melissa Data Publishes New Data Quality Magazine

Melissa Data Publishes New Data Quality Magazine

Melissa Data recently published the premier issue of its new data quality publication Melissa Data Magazine. The first issue focuses on the healthcare industry with an aim toward helping medical organizations improve operations and patient outcomes by improving the quality of their data.

>> Free download


Melissa Data Teams with V3Gate for Government Market Expansion

Melissa Data Teams with V3Gate for Government Market Expansion

Melissa Data has partnered with V3Gate, a fast-growing technology solutions provider serving the U.S. government. The partnership supports federal, state, and local agencies in meeting big data missions and enhances public sector IT deployments with integrated data quality.

>> Learn more

Postal Pickups

USPS® to Keep Current Product & Service Prices

USPS to Keep Current Product and Service Prices

The U.S. Postal Service® will not seek a price change for mail and shipping products and services in January. Current pricing of postal products and services will remain in effect through the holiday season and early part of 2015.

>> Read USPS announcement

Direct Marketing Tools

Personalize Your Direct Mail Pieces to Increase ROI. StyleList increases response rates by enhancing your data’s appearance by converting upper/lower case, adding proper punctuation, and much more.
>> Learn more
Featured Resources

Featured Case Study: “How to Guarantee Mail Delivery”
The city of Tempe, Arizona sends thousands of mail pieces each week, and to ensure speedy and accurate delivery, it utilizes Melissa Data's Address Object to verify, correct, and standardize its contact data.
>> Download the free case study
Email Marketing

Are You Paying Enough Attention to Your Email Marketing Copy?

Are You Paying Enough Attention to Your Email Marketing Copy?

Marketing copywriter Mike Pavlish outlines 11 secrets for writing successful email marketing copy and improving response rates.

>> Read the article

Hot Lists, Hot Leads

Reach Every Residence in a Targeted Area. A Saturation Mailing List is the perfect low-cost method of ensuring you communicate with as many prospects as possible in a specific geographical area.
>> Get a free quote
Events

Come see us at a trade show! We are currently at the DMA Annual convention in San Diego, Calif., that runs through Thursday, Oct. 30 with exhibits closing down on Tuesday, Oct. 28. We will also be at the PASS Summit 2014 in Seattle, Wash., Nov. 4-7.
>> Find out more!
About Melissa Data

Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.

www.MelissaData.com  |  1-800-MELISSA (635-4772)  |  editor@melissadata.com


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