Direct Marketing Advisor
The Ultimate Marketing Survival Guide for 2012 from our Favorite "Marketing Guru" Authors
The articles in this issue of the Marketing Advisor are a prelude to a white paper we’ll have for you at the end of the year:
The Ultimate Marketing Survival Guide for 2012. In the meantime, this issue will give you a good idea of the help and advice
that is available to you, our preferred readers, to start working on your 2012 initiatives now – so you’ll be all ready to
market like crazy after the New Year rolls in.
How to Write "Hot Button" Sales Copy in the Recession of 2012
By Barry Densa
There are, as you may have heard, 13 human motivators, or "hot buttons" that inevitably drive sales.
Employ any one, or two of them, in your marketing campaigns, with a deft and artistic touch, and you’ll
easily deliver your customers to the precipice – the point at which he or she is presented with an all-important
and consequential decision: To buy- or not to buy.
Back to Basics: 7 Tips for Getting Better Direct Mail Response
By Dean Rieck
There’s no doubt about it. Business is tough out there and will almost certainly continue to be tough in 2012. Just as customers
are more prone to avoid risk in these uncertain times, you should try to avoid unnecessary risk in your marketing efforts. This
is the perfect time to remind yourself of a few basic principles that drive direct marketing.
Seven Marketing Strategies You Can Take to the Bank in 2012
By Bob Martel
1. Refine your off-line marketing communications to prospects and to customers (they are different)
2. Develop a multi-channel stay in touch system for lead nurturing
3. Words and Keywords Matter: Analyze them and know how your competitors use them
4. Build a fence around your existing customers – and keep them well fed in the corral
5. Fire your bad customers and send them to your competitors – your bottom line will improve
6. Master local search optimization and SEO fundamentals (they are different but intertwined)
7. Stuff your prospects’ and customers’ mailboxes with a mix of appealing direct response mail!
Words of Wisdom
"There is real magic in enthusiasm. It spells the difference between mediocrity and accomplishment" -Norman Vincent Peale
Dr. Norman Vincent Peale (May 31, 1898 – December 24, 1993) was a minister and author (most notably of The Power of Positive Thinking)
and a progenitor of the theory of "positive thinking".
About Melissa Data Corp.
is a total solutions provider of direct
mail, marketing and data quality tools.
Melissa Data helps companies acquire and
retain customers, validate and enhance
contact data, improve marketing ROI, and
save money on postage and mail processing.
Since 1985, Melissa Data has helped
companies like the FBI, Northrop Grumman,
AAA, Safeway, and the Atlanta Braves improve
In this Issue:
"Hot Button" Sales Copy for 2012
7 Back-to-Basic Tips for 2012
7 Marketing Strategies for 2012
USPS Rates for 2012
Your direct link to product collaterals and support, white papers, case studies, industry news, and articles on data quality, direct marketing, and direct mail.
Data Quality Suite
View and download Proposed Postage Rates & Fees Effective Jan 22, 2012.
Melissa Data Update News
We’ve got a few product enhancement features worth bragging about. Our flagship mailing software, MAILERS+4, is about to be enhanced
with mail.dat and Full Service Intelligent Mail® barcode technology. These new features will debut in the next couple of updates.
Both our CASS Certified® MAILERS+4 and
Address Object now include DeliveryPlus address verification. This function
verifies addresses not found in the USPS® database as they do not receive postal mail, but can receive parcels from
shipping carriers such as FedEx and UPS. This database has over 5 million records!
This newsletter will remain online in
our web site press room for 30 days. You will always
be able to read these, and all previous newsletter
articles, in the
Advisor Article Library.
This Newsletter was Sent by: Melissa
DATA Corp., 22382 Avenida Empresa, Rancho Santa
Margarita, CA 92688-2112
If you do not wish to receive future newsletters
Melissa DATA Corp.
Please do not reply to this