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Solution Spotlight

The Ultimate Marketing Survival Guide for 2012 from our Favorite "Marketing Guru" Authors

Dear Readers,

The articles in this issue of the Marketing Advisor are a prelude to a white paper we’ll have for you at the end of the year: The Ultimate Marketing Survival Guide for 2012. In the meantime, this issue will give you a good idea of the help and advice that is available to you, our preferred readers, to start working on your 2012 initiatives now – so you’ll be all ready to market like crazy after the New Year rolls in.
Read More.

How to Write "Hot Button" Sales Copy in the Recession of 2012
By Barry Densa
There are, as you may have heard, 13 human motivators, or "hot buttons" that inevitably drive sales. Employ any one, or two of them, in your marketing campaigns, with a deft and artistic touch, and you’ll easily deliver your customers to the precipice – the point at which he or she is presented with an all-important and consequential decision: To buy- or not to buy. Read more.

Back to Basics: 7 Tips for Getting Better Direct Mail Response
in 2012

By Dean Rieck
There’s no doubt about it. Business is tough out there and will almost certainly continue to be tough in 2012. Just as customers are more prone to avoid risk in these uncertain times, you should try to avoid unnecessary risk in your marketing efforts. This is the perfect time to remind yourself of a few basic principles that drive direct marketing.
Read more.

List Hygiene and Move Update Services

Seven Marketing Strategies You Can Take to the Bank in 2012
By Bob Martel
1. Refine your off-line marketing communications to prospects and to customers (they are different)
2. Develop a multi-channel stay in touch system for lead nurturing
3. Words and Keywords Matter: Analyze them and know how your competitors use them
4. Build a fence around your existing customers – and keep them well fed in the corral
5. Fire your bad customers and send them to your competitors – your bottom line will improve
6. Master local search optimization and SEO fundamentals (they are different but intertwined)
7. Stuff your prospects’ and customers’ mailboxes with a mix of appealing direct response mail!
Read more.

Words of Wisdom

"There is real magic in enthusiasm. It spells the difference between mediocrity and accomplishment" -Norman Vincent Peale

Dr. Norman Vincent Peale (May 31, 1898 – December 24, 1993) was a minister and author (most notably of The Power of Positive Thinking) and a progenitor of the theory of "positive thinking".

About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications.   |    1-800-MELISSA (635.4772)    |


November 2011

In this Issue:

Solution Spotlight
"Hot Button" Sales Copy for 2012
7 Back-to-Basic Tips for 2012
7 Marketing Strategies for 2012

USPS Rates for 2012

Resource Center
Your direct link to product collaterals and support, white papers, case studies, industry news, and articles on data quality, direct marketing, and direct mail.
Free Trials & Demos

Data Quality Suite
USPS NewsWorthy
View and download Proposed Postage Rates & Fees Effective Jan 22, 2012.
Melissa Data Update News
We’ve got a few product enhancement features worth bragging about. Our flagship mailing software, MAILERS+4, is about to be enhanced with mail.dat and Full Service Intelligent Mail® barcode technology. These new features will debut in the next couple of updates.

Both our CASS Certified® MAILERS+4 and Address Object now include DeliveryPlus address verification. This function verifies addresses not found in the USPS® database as they do not receive postal mail, but can receive parcels from shipping carriers such as FedEx and UPS. This database has over 5 million records!


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