Follow us on:
Facebook   Twitter   MD Blog   LinkedIn   YouTube 
The Marketing Advisor, November 2012

About Melissa Data
Newsletter Archive
Forward This Newsletter

 Best Practices
Geocoding for Targeted Direct Marketing Response

Embarking on a marketing campaign without identifying your target market first is like venturing out to an important quest blindfolded. How will you hit the entrepreneurial bull's eye this way? A particular product or service is desirable to a particular group of people as well. To have greater success in less time means identifying your target market, which is key to a successful marketing program. Here are the three best ways to determine your target market and have a meaningful relationship with it.

Read on!

 Spotlight Solution
Geocoding Solutions from Melissa Data Geocoding

Melissa Data’s geocoding solutions incorporate spatial data from multiple data sources, a process called conflation, to deliver the most accurate geocoding available. With GeoPoints technology, our solutions can append:

• Lat/Long to the 11-digit delivery point
  (roof top) of more than 121,827,000
  U.S. addresses (95%)
• Lat/Long to the 6-digit postal code of
  Canadian addresses
• Census Tract/Block numbers, County
   Name and FIPS code

Geocoding solutions are available as a programming API, hosted Web solution, or via batch processing through our data service bureau. Request a free trial here.

 Postal PickUps
New Rates for First-Class Postage

First-Class postage goes up to 46 cents on January 27. This might be a good time to stock up on Forever stamps while they are still at 45 cents. You can purchase them online here, or drop into your local postal facility and take your pick. There is a wonderful assortment, so be sure to ask to see everything available.

 Email Marketing Tip
Targeted messaging for your Target market
Target messaging for your Target Market
You already know who your best customers are and where to find more just like them, because they are already in the neighborhood that surrounds your place of business. This is the ideal time to get your holiday messages out to the people most likely to respond. For brick-and-mortar shops you rely on walk-in, or call-in business. Shoppers can take advantage of your offers, especially as the holidays get closer and closer, because they are just around the corner and they really don’t have to go "out of their way" to find you. Take advantage of the convenience, low cost, and perfect opportunity to target a special message to a special audience - your neighbors. The Melissa Data Email Marketing experts can help you create your holiday email communications with all the copy, graphics, and email addresses in your target area to ensure you reach every one of them, this week, next week, and all the rest of the weeks of 2012 and beyond. Call now, 1-888-391-2629, and take advantage of our second eblast free offer. Have a happy holiday season and a prosperous new year!

 About Melissa Data
Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.  |  1-800-MELISSA (635.4772)  |

  In This Issue
Identifying Your Target Market
Geocoding Solutions
Target Messaging for Target Markets

  Hot Lists, Hot Leads
Resident/Occupant Lists
Reach all Households in a Geographic Area at the Lowest Rates (Names included free)!

Order Online and Download

  Marketing Savvy Services
Geocoding Service
Submit your file and we’ll append the lat/long coordinates to the 11-digit delivery point of U.S. addresses, and to the 6-digit Postal Code level of your Canadian addresses.

Get Pricing Now!

  Featured Whitepaper
Geocoding: Acquiring Location Intelligence to Make Better Business Decisions
         Geocoding: Acquiring Location Intelligence to Make Better Business Decisions Whitepaper
             Download Now.

  Featured Case Study
Symmetry Determines Proper Tax Withholding Using Rooftop Geocoding
         Symmetry Software Case Study
             Download Now.

  Direct Marketing Catalog
          Direct Marketing Catalog
             Download Now.

Did someone forward this edition to you? Subscribe here -- it's free!

This Newsletter was Sent by: Melissa DATA Corp., 22382 Avenida Empresa, Rancho Santa Margarita, CA 92688-2112

Phone: 1-800-MELISSA

If you do not wish to receive future newsletters [UnSub]

Copyright 2012© Melissa DATA Corp.

Please do not reply to this newsletter