The Marketing Advisor | November 2013 Click here to view online

The Marketing Advisor, November 2013
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Best Practices

Is There a Difference Between B2B & Consumer Marketing?

by Dean Rieck

Professional direct marketing consultant Dean Rieck on the common assumption that there is a large gulf between B2B and consumer marketing practices.
>>Read the article.

Spotlight Solution

Don’t Mail to the Ghost of Christmas Past -
Update Your List!

The end of November is a great time to contact your customers with special holiday offers and season's greetings. But before you mail out your campaign, take time to ensure your list is as accurate and up-to-date as possible. Each year over 44 million Americans move and this means potentially hundreds, if not thousands of out-of-date records in your database.

Personator Move is an add-in that uses multi-sourced datasets to give you current addresses for individuals and companies that have moved in the last 30 days or more. It provides real-time processing with 20+ years of history and offers access to millions of multi-sourced move records. Experience the power of Personator Move in Excel with up to 1000 credits for free (approximately 200 addresses).

Learn more about Personator Move using Listware for Excel or request your free trial now.

Marketing Savvy Services

Target male and female customers differently and experience greater ROI. Genderwise codes your database for gender segmentation and improved analytics.
>> Get a Free Trial
Postal PickUps

Preparing for Full Service Intelligent Mail®

Due to the PRC ruling on Nov 22, the Postal Service is delaying the Jan. 26, 2014 mandatory implementation of the Full-Service Intelligent Mail requirement for automation price discounts. Mailers who are not currently enrolled in Full-Service effective Jan. 26, 2014, will still be able to claim automation prices. To achieve the best pricing, however, mailers must continue meeting Full-Service requirements. Despite this delay, The Postal Service will continue moving aggressively to achieve 100 percent visibility in the mail through Full-Service. See the Full-Service Intelligent Mail Fact Sheet for more information.

Full-Service provides customers with:

  • An additional per piece discount on every Full-Service mailpiece.

  • Address correction information at no additional cost for Full-Service mailpieces, providing Change-of-Address (or COA) information and Nixie (or undeliverable-as-addressed) information.

  • The ability to track service performance through reports and scan information.

  • Container, tray and mailpiece visibility.

  • Annual permit fees waived when 90 percent or more of cumulative annual mailings consist of Full-Service mail.

  • The opportunity to use the same permit at any location via our Mail Anywhere program.
Looking for an automation and bulk mail software program that verifies and standardizes addresses, dedupes your lists, and presorts your mailings? Subscribe to MAILERS+4 and qualify your mailings for maximum discounts and direct-mail savings.
>>Get a free trial now.

Featured Resources

Featured Case Study: Restaurant increases foot traffic with email marketing services.
>> Download the Free Case Study Now

Direct Marketing Catalog: Earn maximum direct mail savings with marketing solutions from Melissa Data.
>> Download the Free Catalog Now
Online Product Demo

Enrich Contact Data in Excel

Do you maintain your customer contact list in Excel? Are you worried this info is inaccurate and out-of-date. Listware® for Excel checks, verifies, and updates names, addresses, phone numbers, and emails.

Melissa Data's data quality analyst Tim Sidor explains Listware® for Excel's key data cleansing and updating features in an on-demand product demo. Learn how this program provides list hygiene and data enhancement capabilities to improve communications and promote business growth. Watch the on-demand program now or sign up for a free upcoming live demonstration.

E-Marketing Special Offer

New email marketing promo: Buy one campaign, get two free! Now you can reach customers without the cost of printing and postage.
>> Get a Free Quote Now
Email Marketing

Tactics for Building Your Email List

A survey of leading companies reveals what successful marketers have learned as they've built their email lists. Find out the tactics you can use to grow your email list.
>>Read More

Hot Lists, Hot Leads

Reach residents in your targeted geographic area with Occupant Mailing Lists. Act now & get 10% off (offer ends 11/30).
>> Get Started Now
About Melissa Data

Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.  |  1-800-MELISSA (635-4772)  |

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