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The Marketing Advisor, December 2012

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 Best Practices
Maximizing Postal Discounts

If your organization processes any mailings throughout the year, you’re probably aware that the postage rates are going up, again, on January 27. And, there will be a few more new rules to follow if you want your mailings to quality for postal discounts. The biggest development surrounds the use of the Intelligent Mail® Barcode (IMb) for automation discounts. To view a recap of the new postage prices, and garner a little more info on Intelligent Mail barcodes, Read on!

Keep it Moving!

The USPS also requires all First-Class and Standard Mail mailings to meet Move-Update requirements in order to qualify for automation and non-automation mailing discounts. That means that you must update your lists no more than 95 days prior to the date of mailing. You’ll find more info on the Move Update requirements in the Best Practices article here.

Melissa Data's Email Marketing Service

 Spotlight Solution

Move Update Solutions from Melissa Data Melissa Data has all the resources you need to qualify your First-Class and Standard Mail® mailings for maximum postal discounts. Whether you process your mailings in-house, or use a mailing house or service provider, you need to be able to rely on your source for the latest, and most accurate standards and rates. Melissa Data is a USPS® CASS and PAVE Certified vendor and a nonexclusive NCOALink Interface Distributor and Full Service Provider Licensee of the USPS.

For In-House Processing:
MAILERS+4 Postal Automation Software; Address Object; Presort Object; Direct Access to Move-Update Services

Melissa Data Services:
CASS Processing; DSF2 Processing; NCOALink Move-Update Processing

 Happy Holidays from Melissa Data!
Our offices will be closed Dec. 24, 25, 31, and January 1. We are open 6am to 5pm PST Dec 26, 27, and 28. Full time operation resumes January 2, 2013. Have a safe and wonderful New Years!

 Postal PickUps
Important dates for mailers

January 27: New postage rates become effective.
January 28: USPS retires POSTNET and PLANET barcodes and
   automation price eligibility with POSTNET barcodes on all types
   of mail.
January 28: IMb required on all BRM, QBRM and PRM letters.
January 2014: Basic IMB will be retired and Full Service IMB will be
   the sole basis for automation rate eligibility.

National Postal Forum

 About Melissa Data
Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.  |  1-800-MELISSA (635.4772)  |

  In This Issue
Maximizing Postal Discounts

  Hot Lists, Hot Leads
New Homeowner Mailing Lists
Find buyers settling into their new homes for the New Year and looking for your products and services.

Order Online and Download

  Marketing Savvy Services
Move Update Processing
Upload a file, safely and securely, for USPS NCOALink 48-month move update processing and meet all requirements for First-Class and Standard Mail postal discounts.

Get Pricing Now!

  Featured Whitepaper
Greening Your Mail: 10 simple steps that will save you money as you green your mail.
         Greening Your Mail: 10 simple steps that will save you money as you green your mail Whitepaper
             Download Now.

  Featured Case Study
Custom House Publishers, Inc.: Publishing Company Grows With Help From Software Provider
         Custom House Publishers, Inc. Case Study
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  Direct Marketing Catalog
          Direct Marketing Catalog
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