The Marketing Advisor | December 2013 Click here to view online

The Marketing Advisor, December 2013
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Best Practices

Should Direct Mail Be a Part of Your Marketing Plan?

by Alan Rosenspan

In our digital age, it's not unusual to encounter skepticism around direct mail. Direct marketing expert Alan Rosenspan, however, reminds marketers that direct mail is still indispensible for lead generation.
>>Read the article.

Spotlight Solution

Stay in Touch with Customers Who've Moved

Did you know that 40% of all address changes are not reported to The Postal Service®? Many of your customers move and do not notify The Postal Service of their new addresses. That means even if you’ve updated your mailing lists with USPS® NCOALink® processing, you are most likely not reaching everyone on your list. The solution is to match your list against two non-USPS change-of-address databases drawn from multiple private sources such as financial institutions, magazines, and cell-phone companies.

The first is the mCOA database, which contains 60 months (5 years) of address changes to help identify residents that have moved, but may not have filed a change-of-address with the USPS. The second is the pCOA database, which goes back 360 months (30 years) to identify movers in your customer list. The file consists of data collected from multiple private sources including banks, credit card companies, magazine publishers, plus our proprietary historical database.

Learn more about Melissa Data's Non-USPS Change of Address Processing or request a free quote today.

Marketing Savvy Services

Improve your targeted marketing when you add 11 popular demographic enhancements to your database, including Estimated Household Income, Gender, and Marital Status.
>> Get a Free Quote
Postal PickUps

Preparing for Full Service Intelligent Mail®

Due to the PRC ruling on Nov. 22, the Postal Service is delaying the Jan. 26, 2014 mandatory implementation of the Full-Service Intelligent Mail requirement for automation rate discounts. Mailers who are not currently enrolled in Full-Service effective Jan. 26, 2014, will still be able to claim automation prices. To achieve the best pricing, however, mailers must continue meeting Full-Service requirements. Despite this delay, The Postal Service will continue moving aggressively to achieve 100 percent visibility in the mail through Full-Service.

See the Full-Service Intelligent Mail Fact Sheet for more information.

Looking for an automation and bulk mail software program that verifies and standardizes addresses, dedupes your lists, and presorts your mailings? Subscribe to MAILERS+4 and qualify your mailings for maximum discounts and direct-mail savings.
>>Get a free trial now.

Happy Holidays from Melissa Data!

Our offices will be closed half day on Dec. 24 (6am-12pm PST), and all day on Dec. 25, and Jan. 1. We are open 6am to 5pm PST Dec 26 and 27. Full-time operation resumes Jan. 2, 2014. Have a safe and wonderful Holiday!

Featured Resources

Featured White Paper: Saturation Mail: The Perfect Low-Cost Way to Reach More Customers.
>> Download the Free White Paper Now

Direct Marketing Catalog: Earn maximum direct mail savings with marketing solutions from Melissa Data.
>> Download the Free Catalog Now
Email Marketing

List Size vs. List Value

It's easy to assume that a large email list will generate a greater response rate than a smaller list, but is that actually true? Mark Brownlow of Email Marketing Reports argues that an obsession with numbers can prevent marketers from ensuring their email list, regardless of size, contains only quality contacts.
>>Read the article.

Hot Lists, Hot Leads

Enhance your business-to-business marketing opportunities by downloading an up-to-date Business Leads List. Reach decision makers who need your products and services.
>> Get Started Now
About Melissa Data

Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.  |  1-800-MELISSA (635-4772)  |

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