The Marketing Advisor | December 2014 Click here to view online


The Marketing Advisor, December 2014
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Marketing Minute

Adding Demographic Data, Email Mailbox Validation, & More!

Get a summary of the marketing news and quickly connect the dots between quality data and marketing success:

Watch the December 2014 Marketing Minute!

>> Watch the video

Industry News

The Key to B2B Content Marketing Success? Document Your Plans

The Key to B2B Content Marketing Success

A new study by the Content Marketing Institute reveals that marketers who document their marketing strategy are reportedly 8-times more effective than their colleagues who keep it in their heads. The survey found that the overwhelming majority of B2B marketers have a content marketing strategy, but only 35% have taken the time to write it down.

>> Read more

Melissa Data News

Personator® Cloud Service Now Includes Demographic Data

Demographic Data now included in Personator Cloud Service

Looking to more effectively target your prospects and customers? Consider adding demographic data to your records; valuable info like marital status, number of children, household income, gender and occupation will help you tailor your marketing messages and increase response rates. Melissa Data recently expanded the Personator Cloud Service, which verifies address, phone and email data in real-time, to include demographic appends.

>> Learn more


Effective Communications in the Global Marketplace

Melissa Data CEO Raymond Melissa on Effective Communications in the Global Marketplace

Raymond Melissa, President and CEO of Melissa Data, has published an article in the October/November edition of MAIL: The Journal of Communication Distribution that explores the challenges of mail and parcel delivery in an increasingly global economy, including the new reality of drone drops.

>> Read the article

Special Offer

Special Offers from Melissa Data

Attention tax professionals! Now is the time to reach new prospects by advertising your tax services to area residents. Don't wait until tax season begins to promote your tax specials. Grow your business by taking advantage of Melissa Data's special offer on both direct mail and email marketing campaigns: send out a 4-color postcard to prospects and you'll play just 49¢ per name, or email local residents starting at just 4¢ per name.

Get more information by calling 1-800-MELISSA today.

Solutions

An Easy Way to Protect Your Sender Score & Avoid Blacklists

Protect Your Sender Score and Avoid Blacklists An email sender's reputation is easy to ruin and hard to restore. A high bounce rate puts ISPs on notice and can lead to black listings, so it is essential you get your email list in order by verifying that email addresses actually exist. Melissa Data’s email verification cloud service removes up to 95% of the invalid emails in your dataset to improve deliverability, increase conversions, and protect your sender reputation.

>> Get a free trial

Email Marketing

How to Check Your Email Deliverability

Checking Your Email Deliverability

If your open rates are declining and your bounce rates are increasing, it's probably time for a thorough audit of your e-marketing deliverability. Learn what you need to do to take action now.

>> Read the article

After you’ve checked the deliverability of your emails, find out how Melissa Data can help you jumpstart your email marketing efforts. Our expert staff can help design, send, and track your next campaign. Learn more about our email services or get a free quote now.

About Melissa Data

Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.

www.MelissaData.com  |  1-800-MELISSA (635-4772)  |  editor@melissadata.com


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