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Marketing in a Global Environment

In today's increasingly competitive marketplace, companies today can no longer rely on domestic prospects to grow their businesses and increase profit. More and more, companies are choosing to expand their direct marketing efforts overseas to find new prospects and communicate regularly with existing and prospective international customers.

This critical business decision, however, is often hampered by contact data that is incomplete, inaccurate, and often incorrectly formatted to local postal standards. To ensure that directing marketing, pieces, shipped items and packages of all kinds reach their intended recipients, organizations need to employ a global address verification solution.

If your company is targeting prospects and customers in France, for example, and you have an incomplete address (see below), it's unlikely your marketing piece will be timely, or in some cases, even reach the intended recipient at all:

French Address before Verification:
18 avenue de Quebec
Courtaboeuf 91957 cedex
France

By employing a global address verification solution, you can correct and standardize an international address (below) to make it adhere to local postal standards:

French Address after Verification:
M. Jean DELHOURME
18 avenue de Quebec
91957 Villebon Sur Yvette Cedex
France
Verification level: AV4

Learn more about global address verification solutions from Melissa Data or request a free trial now.

 

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Melissa Data
The leading international provider of data quality and address verification software. Melissa Data's affordable, easy-to-use solutions for data cleaning and deduplication can be used separately or together to provide full global data quality. Melissa Data specializes in Microsoft .NET and SQL Server Integration Services, IBM, Java and Oracle environments with APIs, Web services and enterprise plugins that empower batch and real-time applications. Melissa Data also provides a full line of direct marketing solutions including mailing software, list hygiene and data append services, and a comprehensive line of mailing lists and sales leads.